Amazon Research Paper

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Rachel McMurtrey Econ 308 MW 9:30-10:45 May 9, 2018 Amazon Term Paper Amazon has a growing role in the U.S. economy that extends far beyond its retail business and Amazon has achieved its online dominance by following the strategies of limitless inventory, customer convenience, and low price. Amazon's main business objective is to provide its customers a look to new levels and long term business. It's long term goal is to focus on price-cuts with lower margins in the short-run, leading to more benefits and profits in the long run. Amazon recently disclosed that it had more than 100 million Prime members worldwide. Amazon has successfully positioned itself as a Glocal (Go global Act local) e-commerce giant where one can buy anything and get it delivered to their doorstep. Online shopping may be the new norm, especially when it comes to scouring for good deals. …show more content…

Amazon is constantly improving, the company implemented policies to reduce consumer transaction costs and developed strategies to increase demand and supply. Amazon has been gradually building barriers for market entry for their competition with their low prices and the plethora of information it collects on its millions of customers. Amazon is the largest market player in e-commerce, through offering different pricing strategies like combo, price slash, buy one and get one, and so on to increase its sales in the short run and earning huge profits in the long run. Because of this, the shareholders will want to stay with Amazon for a long period so that they can earn a good

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