Amazon Case Study

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A man named Bezos started amazon.com. He wanted to create a way to use the internet to buy products fast. The company was incorporated in 1994 and the first website was created in July 1995 (Kerin, Hartley 430). The company business sales grew rapidly and they began to expand. Today they don 't just do third-party selling they make their own products. From the amazon fire-stick to the amazon fire TV. This company is now offering a wide range of products for a cheaper price. The goal of the company is “Earth’s customers-centric company, where customers can find and discover virtually anything they might want to buy online” (Kerin, Hartley 430). Findings: Bezos never taught his company would work long term he has said “I’ve joked that in the …show more content…

They also have a center in Columbia, SC that pays top dollar to its employees. The company is always hiring, but some time hours are extensive. Amazon has a specific system that helps to keep their distribution centers flowing well. The system amazon has developed it helps to predict what consumer’s patterns by the region they live in that gives them a better idea of what to or not to keep in stock. There is three flows of products come from. These are where the information is coming from, how quickly it is processed, and how it is sent out to others. Amazon uses this type of so it flows efficiently. The main goal of them is to collaborate with suppliers. Only 12 percent of their order have been sent to the wrong location. Currently they only have 4 percent of inventory …show more content…

This is because if you are not a prime member then the item you brought online that started at $4.00 is now $10.00 because $6.00 shipping is expensive. The company should lower the price for how much the consumer has to spend before shipping is free. Usually it is set at $50 dollars or more and that is a bit extreme for someone who just needs a item that cost $4.00. Amazon offers multiple options for college students. Such as textbook rentals, and discounted books. Currently they only offer Amazon Prime for a discounted rate. They need give college students that can provide their school information more of a discount. These are all considerations that Amazon needs to take to better their company. They do not have to uses all the discounts previously discussed, but at least one would be a good way in making sure the company is around

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