Alphonse mucha - Cigarette Job

Cigarette Job - Alphonse Marie Mucha

The purpose of this Essay is to discuss an example of design from the late 1800s, I will relate it to the social, economic, technical and cultural context of that time. . I intend on delivering details of the artist and his life experiences as well as his style and possible interests. I will also evaluate the subject with my own opinion, likes and dislikes, with comparisons of work and artists from within that period up to the present date

The design I have chosen to focus on is ‘Cigarette Job’ (1898) by the great Alphonse Marie Mucha. Alphonse Mucha was born in 1860 in Czechoslovakia and died in 1939. He is most often remembered for the prominent role he played in shaping the aesthetics of French Art Nouveau at the turn of the century, he was in fact the most famous artist of the Art Nouveau period. His imagery was so inextricably entwined with Art Nouveau that the entire movement was referred to by Goncourt as the 'Mucha Style'. Famous throughout Europe and the Americas, he inspired other artists and designers who copied him and plagiarised him so that for years the image of the Muchaesque beauty surrounded by her characteristic symbols was enshrined in advertising, magazine covers and illustrations, book jackets, posters, paintings and numerous artefacts.

Art Nouveau is the Decorative style of the late 19th century and the early 20th that flourished principally in Europe and the USA. Although it influenced painting and sculpture, its chief manifestations were in architecture and the decorative and graphic arts. It is characterized by sinuous, asymmetrical lines based on organic forms; in a broader sense it encompasses the geometrical and more abstract patterns and rhythms that were evolved as part of the general reaction to 19th-century historicism. There are wide variations in the style according to where it appeared and the materials that were employed

‘Florated madness, liniar hysteria, strange decoratve disease, stylistic free-for-all’, such were the terms its contemporaries used to describe Art Nouveau, the first international design style. Art Nouveau was the rebellion against the entire Victorian sensibility, steeped as it was in the past. The exponents of the style hoped to revolutionize every aspect of design in order to set a standard that would be compatible with the new age. Art Nouveau was a direct descendant of the Arts and Crafts movement and influenced by celtic ornament as well as Japanese woodcut prints, all this resulted in an international style based on decoration.