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Effects of alcohol advertising on youth
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The effects of advertising and marketing that teenagers and young adults are valuing are more towards a negative outlook. Teenagers and young adults are remembering the content and comprehending the intent of the advertisement in many ways from television, in print media and even radio stations; which can be positive or negative. Some teenagers and young adults are being affected by the marketing of alcohol.
Alcohol advertisement should be restricted because it is encouraging too many teenagers and young adults to be curious about certain brands of alcohol in certain commercials. The different type of commercials can capture their attention. “With alcohol advertising researchers have found no effect or a few short-lasting effect on attitudes
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Why are we not debating more on this situation? Alcohol commercials need to be an important debate because they are targeting underage drinkers. Young people are at more risk of drinking underage because of alcohol advertisements. We should decrease the awareness of alcohol messages amongst young people it might lessen them not to drink underage. These marketing companies need to know the effects they are having on young people. “Teenagers and young adults are being exposed to alcohol advertising on television, in print media, and on radio. Through research the first question is whether alcohol advertisements has impacted alcohol consumption amongst young people.” “The 2009 National Institute of Health (NIH) report Monitoring the Future found that for both "any use of alcohol" and "being drunk" declined slightly for 8th, 10th, and 12th graders between 2002 and 2007 a period when alcohol advertising increased. Furthermore, The National Survey on Drug Use and Health reported that during the same period, current use of alcohol by 12- to 17-year-olds decreased significantly and did not change for 18- to 20-year-olds.” Once alcohol advertising increased teenagers began to use alcohol more frequently as stated by the National Institute of Health (NIH). We need to reduce alcohol abuse among young people. Alcohol advertisements are persuading teenagers to drink, they need to be stricter regulation and restrictions on how alcohol is marketed on television, in print media, and on
George Parker once said, “The only people who care about advertising are the people who work in advertising." Advertisers use many different techniques that target children and teens. Many people do not realize how harmful this can turn out to be. Advertising plays a harmful role in the lives of youth because it poses health risks, prevents children and teens from saving money, and exposes them to way too many ads.
advertising is becoming a bigger role in the lives of youth. Since deregulation in 1984, the money advertisers make off of kids has been increasing by millions each year. kids who don't even have the brain function to make a good choice on what they buy are being targeted as young as 5. As young kids become more accustomed to certain products young, they continue buying them over their whole life. This is what advertisers are causing by targeting the youth. Advertisers are finding that marketing to kids makes a lot of money, the youth believe everything they hear, and the advertising techniques they do today are almost sure to work.
Teenage drinking is something that goes on every day. No matter how many videos you show to kids about drinking they will still drink. Surveys show that the average teen seventeen and up spends $475.00 a year on liquor, mostly beer; that's more than books, soda, coffee, juice and milk combined. Most parents don't know about teenage drinking unless they catch their kids doing it. Parents usually say "oh, my my kid would never do that ", and they're the ones whose kids probably drink more that the average teen. One might ask, how do kids get alcohol? Alcohol is almost as easy to get as a carton of milk, except a teen has to get someone older like a friend, brother or even someone off of the street to purchase it. Another way underage teens get alcohol is a fake I.D. A lot of stores don't care, they just need to ask for an I.D. because they are being watched by security cameras. No matter what city your are in, one in every five stores will sell beer to a minor. If stores stop selling to minors they would lose a lot of business. Looking at the surveys I took at Lincoln on this topic it can been seen what teens think about teenage drinking. The results were shocking! The first Question I asked was "Have you ever drank alcohol?" Of the students surveyed, 16% said no and 84% said yes. The second question was, "How often do you drink?"
Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or
To make its point the article uses facts and statistics to prove that teenage drinking is a huge problem in the United States. We learn, "Beer is the alcoholic beverage of choice for kids, preferred by 27% of all children," and, "1.1 billion cans of beer and 300 million bottles of wine coolers were consumed by junior and senior high school students." The article also uses statistics to prove the unfortunate consequences of drinking and states, "In 1997, 3,336 drivers 15 to 20years old died, an additional 365,000 were injured in motor vehicle crashes.
11% of alcohol in the United States is consumed by people from age 12 to 20. Alcohol consumption is very prevalent among high schoolers. 72% of high school students will have had alcohol by the end of high school. Binge drinking is the most common form of alcohol consumption among underage drinkers. 90% of alcohol consumed by people under the age of 21 is consumed by binge drinking. 51% of binge drinkers are 18-20 years old. Some teens that consume alcohol pay for it and others don’t. 30.8% of teens paid for alcohol the last time they drank. 8.3% of those teens bought it themselves and 22% of the teens paid someone else to buy it for them. 37.4% of teens that did not pay for alcohol the last time they drank got it from someone who they are not related to. 21.1% of teens that did not pay for the alcohol got it from an adult relative. About 3 million teens in the United States are
We are used to seeing advertisements promoting alcoholic drinks and the use and purchase of these. We can find these ads in the movie theaters, television, expressway, and many other places. Have you ever seen a mockery ad against a drink? Have you ever seen an anti-alcohol advertisement that advises you not to buy a product? This is the case with the brand of Absolute vodka. There is an anti-alcohol ad that mocks against this product. At first glance the ad seems to be trying to convince the audience to have awareness that drinking and driving could bring you to an "Absolute end”. After further analysis it provide statistics where car accidents are linked to alcohol, and how teenagers today are exposed and surrounded to alcoholic beverages before their legal age to drink.
· The total cost of alcohol use by youth--including traffic crashes, violent crime, burns, drowning, suicide attempts, fetal alcohol syndrome, alcohol poisoning and treatment--is more than $58 billion per year. (DT Levy, K Stewart, et al "Costs of Underage Drinking" {report prepared for the US Department of Justice Office of Juvenile Delinquency Prevention), Pacific Institute for Research and Evaluation, 7/99}). · 40% of American College students have "binged" on alcohol during the past two weeks (1999 info). (NIDA, 1999 Monitoring the Future Study, College Students and Young Adults · Young adults/adolescents ages 18-25 are most likely to binge or drink heavily.
Everyday teenagers are faced with many decisions. One of the most important of these is whether or not to join in with the trend of teenage drinking. The decision teenagers make can be crucial to their future well being and success in life. Teenage drinking has many causes, namely peer pressure, the attitudes of society, parental influence, and addiction. Changes need to be made in each of these areas for teenagers to be protected from alcohol related problems.
Overuse of alcohol is becoming a large problem across the United States of America. Drinking is always considered a problem if it is not being done responsibly or in moderation. Teenagers that choose to drink illegally usually drink as much as they can hold; in result, parts of their memory can disappear. Teenagers do not drink in moderation; as a result, they drink much more than they can handle just to be “cool” in front of their friends. Drinking can be a problem in all ages, but the most problems arise in the younger generation. Teenagers drinking are not only harming themselves but also the surrounding lives. Lowering the drinking age would cause a significant increase in school drop-outs and even deaths. Teenagers do not think about how
Teenage drinking has become a big problem around the world the studies have shown between seventy to eighty percent of every teen has had an alcoholic beverage. (ClayPool 2) That is about half of the students in a public school. 1.9 million teens from the day they turned twelve to the age of twenty are considered heavy drinkers. (Well-connected 21) But only twelve out of fifteen actually have a problem drinking alcoholic beverages. (Goodwin 63) Many teens die in traffic accidents each day from the age sixteen to nineteen. There has been around 2,700 teens in the United States killed and almost 321,000 were treated for injuries suffered by motor-vehicle crashes, but then were released to go home. The cost to repair the damages of an alcohol-related accident is estimated to be around one-thousand, five- hundred all the way up to one-hundred, forty-eight billion dollars. ("Teenage" 64) But alcohol-related crashes also cost American taxpayers one-hundred billion dollars not just the driver. ("Drinking") Days of the week with the highest deat...
People may not agree on whether advertising has a negative or positive effect on teens, but they do agree that teens are targeted in the advertisement world. Teens see so much advertising that some do not even notice it because there is so much of it. Because of how easy it is to reach teens and the amount of money in the teen marketplace, advertisers will continue to focus on them. Advertisers try to discover early on teen’s likes and wants. They hope to influence the teens while the teens feel that they influence the marketplace and ultimately have the freedom of choice and buying power.
As the current legal drinking age remains to be 21, adolescents today are increasingly drinking large amounts of alcohol behind the backs of others. Along with this being illegal, alcohol-related dangers within our youth like dependency, disease, and irresponsible behaviors are problems that many are finding ways to prevent by increasing awareness; some people have even suggested that raising the drinking age would be the ultimate solution. However, is the constant routine of warning adolescents and preventing them from drinking really working? Based on the vast number of anti-alcohol programs in schools and existing laws forbidding the use of underaged drinking, today, there are still increasing reports. Instead of repeatedly preventing our
Saffer, Henry. "The Effect of Advertising on Tobacco and Alcohol Consumption." The National Bureau of Economic Research. The National Bureau of Economic Research, Dec. 2004. Web. 08 Dec. 2013.
To sum up, advertising is one of the important ways to help the marketers as well as consumers. It is good for the companies as they can attract more consumers and as a result increase the profit of the company. It also has many benefits for the consumers as they can raise their knowledge and awareness and accordingly improve their lifestyle. Conversely, it may have negative effects on consumer behavior by creating unhealthy behavior such as alcohol consumption and lowering self-confidence through beauty advertisements. According to what has been written above, obviously, advertisements may have both positive and negative effects on consumer behavior.