Airbus Marketing Strategy

884 Words2 Pages
bulb-icon

Recommended: The marketing strategies of Boeing

Marketing Strategies Used by Airbus to Attract Business Customers
Presentation of the Company
Airbus is a branch of the international Airbus Group SE that manufactures civil aircraft and it is established in Blagnac, France. They have several production and manufacturing facilities in France, Germany, Spain, United Kingdom and the United States and has about 136,574 employees. Their aim is to be a recognized leader in commercial aeronautics and defense as well as space markets and in eco-efficient solutions for sustainable aviation by acting in several areas of its lifecycle. Over the last 45 years, Airbus has built a reputation on reacting to market demands, developing and evolving its products to meet the needs of customers and the wider …show more content…

Bakos (1991) defined the electronic marketplace as an “inter-organizational information system that allows participating buyers and sellers to exchange information about prices and products offerings” (p. 296). Airbus is teaming up with OneWeb to produce several small satellites to develop innovative designs and processes that aims to deliver affordable internet access across the globe. OneWeb’s objective is to transform space and connect the world. The space sector is indicative of the changing face of the aeronautical industry, with a growing number of non-traditional players transforming the landscape and the Airbus Group is at the forefront of this transformation. This will in turn dramatically lower the cost in large volumes for high performance space applications. As far as the marketing strategy for this goes, AirbusWorld is a secure internet portal providing their customers with an entire range of online services from a single point of access. It meets their customers’ expectations in terms of technical documentation, brochures on Airbus products, news and future technical …show more content…

Will it grab the business customers’ attention? Will they be interested in those inventions? Airbus went about these by determining the potential business customers to whom these new technologies are directed, the needs that these technologies satisfy as well as the products that will materialize them must be anticipated. Sony’s founder, Akio Morita, always contended that “the public does not know what is possible, but we do.” The Airbus Group is exploiting the potential of new product platforms for incremental innovation with its A320 Family New Engine Option. The Group invested a lot of money in research and development to broaden the breakthroughs that will help form the new products and gather a lot of business customers. Furthermore, the electric E-fan training aircraft is a highly innovative experimental demonstrator based on an all-composite construction. Airbus Group Innovations (AGI) intends to mature the aircraft for pilot training, while also using it as a platform for understanding the potential of electric propulsion and this expands their

Show More
Related

  • Boeing Company's Goals And Actions

    1576 Words  | 4 Pages

    The Boeing Corporation is one of the largest manufacturers in the world. Rivaled only by European giant Airbus in the aerospace industry, Boeing is a leader in research, design and manufacture of commercial jet airliners, for commercial, industrial and military customers. Despite enjoying immense success in its market and dominating an industry that solely recognizes engineering excellence, it is crucial for Boeing to ensure continued growth through consistent strategy formulation and execution to avoid falling behind in market share to close and coming rivals.

    Read More

  • General Motors Case Study

    2214 Words  | 5 Pages

    The future of the aerospace industry will involve gradual changes in the near term, with the prospect of more radical shifts in the decades t...

    Read More

  • The Impact of Globalization on Qantas Airlines Marketing Strategy

    1776 Words  | 4 Pages

    Globalisation is having a significant impact on marketing. This is because a business, by distributing itself across international borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined.

    Read More

  • United Airlines Marketing Strategy

    610 Words  | 2 Pages

    United’s Marketing Determining the marketing strategy for a massive airline, like United Airlines, is fairly difficult and extremely complex. Why? Because each city, season, route, and time of day will have some minor to major difference in how the airline presents itself. The difficulty in marketing and advertising for an airline is harder than other industries because each airline is selling thousands of different products. At first glance, United is selling flights, and that seems to encompass one product.

    Read More

  • Allegiant Marketing Strategy

    808 Words  | 2 Pages

    Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)

    Read More

  • Marketing Strategy and Company Analysis – Optus

    2250 Words  | 5 Pages

    In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.

    Read More

  • Marketing Plan

    3336 Words  | 7 Pages

    ... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.

    Read More

  • Five Forces Analysis: Airbus And Boeing

    731 Words  | 2 Pages

    Airbus and Boeing have developed similar capabilities, and an intense competition to be the number one in aviation. The market is a duopoly market, resulting in a low profit margin for both companies. There is slow industry growth in the aviation industry, and no clear market leader. The barrier to exit is high, which leads to intense rivalry between Airbus and Boeing.

    Read More

  • Boeing/Airbus Case Analysis

    1860 Words  | 4 Pages

    Alliance with Airbus: - May never be possible given their histories. Certainly isn’t good for the air travel industry.

    Read More

  • Critical Analysis Of Marketing Strategies

    1162 Words  | 3 Pages

    Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.

    Read More

  • Marketing Strategy: Target's Competitive Strategy

    1558 Words  | 4 Pages

    Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.

    Read More

  • The Strategic Planning Marketing Process

    761 Words  | 2 Pages

    An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009)

    Read More

  • Product Strategy of the British Airways

    2943 Words  | 6 Pages

    Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an idea, service or good (Kotler 11th edition, 2003). British Airways is a business offering service products, flights across destinations, in the transportation industry.

    Read More

  • Future of Passenger Aircraft

    1993 Words  | 4 Pages

    The future of passenger aircraft and their manufactures has an amazing outlook. Every year the brightest minds in aviation compile the greatest technological advances towards creating the safest and most economical aircraft on the planet. No detail is over looked, and the bottom dollar is the all controlling factor. From private aircraft to public aircraft, space exploration and beyond, the future is bright for the passenger aircraft market, and everyone who purchases air travel should be excited to see how industry unfolds.

    Read More

  • Marketing Planning

    1984 Words  | 4 Pages

    Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.

    Read More

More about Airbus Marketing Strategy

Open Document