Airbus Marketing Strategy

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Marketing Strategies Used by Airbus to Attract Business Customers
Presentation of the Company
Airbus is a branch of the international Airbus Group SE that manufactures civil aircraft and it is established in Blagnac, France. They have several production and manufacturing facilities in France, Germany, Spain, United Kingdom and the United States and has about 136,574 employees. Their aim is to be a recognized leader in commercial aeronautics and defense as well as space markets and in eco-efficient solutions for sustainable aviation by acting in several areas of its lifecycle. Over the last 45 years, Airbus has built a reputation on reacting to market demands, developing and evolving its products to meet the needs of customers and the wider …show more content…

Bakos (1991) defined the electronic marketplace as an “inter-organizational information system that allows participating buyers and sellers to exchange information about prices and products offerings” (p. 296). Airbus is teaming up with OneWeb to produce several small satellites to develop innovative designs and processes that aims to deliver affordable internet access across the globe. OneWeb’s objective is to transform space and connect the world. The space sector is indicative of the changing face of the aeronautical industry, with a growing number of non-traditional players transforming the landscape and the Airbus Group is at the forefront of this transformation. This will in turn dramatically lower the cost in large volumes for high performance space applications. As far as the marketing strategy for this goes, AirbusWorld is a secure internet portal providing their customers with an entire range of online services from a single point of access. It meets their customers’ expectations in terms of technical documentation, brochures on Airbus products, news and future technical …show more content…

Will it grab the business customers’ attention? Will they be interested in those inventions? Airbus went about these by determining the potential business customers to whom these new technologies are directed, the needs that these technologies satisfy as well as the products that will materialize them must be anticipated. Sony’s founder, Akio Morita, always contended that “the public does not know what is possible, but we do.” The Airbus Group is exploiting the potential of new product platforms for incremental innovation with its A320 Family New Engine Option. The Group invested a lot of money in research and development to broaden the breakthroughs that will help form the new products and gather a lot of business customers. Furthermore, the electric E-fan training aircraft is a highly innovative experimental demonstrator based on an all-composite construction. Airbus Group Innovations (AGI) intends to mature the aircraft for pilot training, while also using it as a platform for understanding the potential of electric propulsion and this expands their

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