Air Jordan's Marketing

Nike has grown by 0.22% . and has been the top performer in their category. With products consisting toping the charts like their Jordan line and huarache. Trends such as Huarache Light, air force ones, Shox-Its design influenced by a Bentley, the luxurious Shox VC 2 was a whole different beast than its stripped-down, zipped-up predecessor. Americans increasingly wear their running gear, yoga pants, and basketball shoes not just to-and-from the gym, but also around town. With bold fabrics and colorful prints and patterns have helped generate a whole new trendy term. Focusing on athletic leisure. And now offering bats, watches and eyewear designed for sport activities.
Statistics show that the company is employs 62,000 plus employees. They are the world’s largest supplier and manufacturer of athletic shoes, apparel and other sports equipment, With a

Michael Jordon only produces a certain amount of Air Jordan’s a year, which makes finding them very hard. So they increase the cost. With Air Jordan’s being sold at resellers for an average of about 300 a pair. The united states make the largest percentage in purchasing Nike products. Nike is advertised everywhere which gives them a wide range of people to supply. For example, the Olympics that prodcast all over the world. Revenues for Nike rose 5 percent to $7.8 billion, up 13 percent on a currency-neutral basis. Revenues for the Nike were $7.4 billion, up 13 percent on a currency-neutral basis driven by growth in nearly every geography. Gross margin expanded 60 basis points to 46.2 percent. Selling and administrative expense increased 6 percent to $2.6 billion. Demand creation expense was $819 million, down 7 percent, reflecting higher investment in support of the World Cup in the fourth quarter of fiscal 2014. Operating overhead expense increased 13 percent to $1.8 billion, reflecting continued growth in investments stated by Nike