Research Paper On Trayvon Martin

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Sequoia Bey Introduction to Media Theory Victim and the Media This paper will talk about the murder of Trayvon Martin and his killer George Zimmerman. The news outlets taken into consideration are Fox News and MSNBC. In this essay, I will talk about framing, agenda setting, and who owns each of these news channels. Various websites and the class textbook will support all of this. Agenda-setting hypothesis is to show how the media influences the public agenda. For example, if a newspaper has the same story on the cover everyday for the next week, growing more in-depth each time, this story becomes more prominent over stories on the third page of the paper. McCombs and Shaw started researching this function in 1972; current event analysts had …show more content…

I quickly realized that Fox News had 1,123 search results versus MSNBC had only 725 since hearing of Martin’s death 2 years ago. When taking in the amount of video searches that are conducted on Martin’s name: Fox News came to 425 videos and MSNBC came in with 171 videos under his name. MSNBC also conducted 4 polls regarding the Martin/Trayvon shooting. A majority of the headlines on Fox News would use words such as “cleared”, “Not Guilty”, or used George Zimmerman’s name in headline regarding the verdict. MSNBC headlines would talk about Martin’s Legacy, how Zimmerman “got away with murder”, and how Stand Your Ground laws need to be changed. It seems like Martin is innocent in MSNBC’s eyes but Fox News was hard to fine. They used Associated Press for some of their articles and it felt neutral, at best. Fox News is owned by Fox Entertainment Group and created by Australian American, media mogul Rupert Murdoch. Fox Entertainment Group is owned and controlled by 21st Century Fox, which is chaired and part owned by Murdoch. The president of Fox News Channel is Roger Ailes. MSNBC was founded in 1996 partnered with General Electric and Microsoft’s NBC Unit, now NBCUniversal. Comcast currently owns NBCUniversal. Phil Griffin is currently the CEO of since July

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