Analysis Of Elliott's White Veneer Advertisement

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In a famous passage, “The fight for justice against corruption is never easy. It never has been and never will be. It exacts a toll on our self, our families, our friends, and especially our children. In the end, I believe, as in my case, the price we pay is well worth holding on to our dignity.” ( Frank Serpico BrainyQuotes) With the current events in the 30's era affecting the adults and children everyone came together to help one another. Children would wait outside A & P market to help shoppers carry home their groceries, men and women would pick up junk, sell paper and trash, and very few children would risk playing at the corner where the negro and white section joined on the South Side in Chicago. (“Chicago's Black Belt During the Great Migration” Whet Moser)

I choose “Elliott’s White Veneer” advertisement dated from 1935 …show more content…

Upon my analysis as I looked into the ad seeing the boys taking a chance to try a wood product on their skin, which may be hoping for their skin to be a semi or permanent fix from black to white. The advertisement implied that the African American children showed excitement when one child covers the others body. Through the sense of emotion, the children's facial expressions and body language described vulnerability and livelihood. The image shows their total willingness to give up their colored skin in favor of white skin, a clear reflection of the traditional racism of the mid 1930's and the belief of the culture that is white supremacy. Perhaps the worst element is the way they are laughing. They are happy to have rid themselves of their cursed dark skin, delighted at the fact that now they are white, no longer those unwanted blisters in a uniform society. So many aspects of these refer to patronizing and arrogance. This is an example of shame at rock-bottom, the best of the worst. (“Advertisement and Bias”

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