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Mariyam Najuwa / A353100
UNIT 02 MARKETING ESSENTIALS
TASK 2
(Individual Assignment)
Mariyam Najuwa | A353100
Tutor Name:
Shahaada Ahmed
Learning Center:
Maps College
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Mariyam Najuwa / A353100
Table of Contents
1. Executive Summary ................................................................................... 4
2. Company overview ..................................................................................... 4
3. Current Status & Future Orientation ........................................................ 4
4. Mission & Vission Statement ..................................................................... 5
5. Situation Analysis ......................................................................................
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The report exhibits MGPL's objectives and advancing approaches to the extent its 7ps that is it is shown that MGPL can offer and addition its thing stretch out by offering other related things to its customers and set regard based assessing technique as necessities be. For new offerings, it can construct its other media other than notices that is it can think more through electronic systems administration media to propel its new things and it may develop its …show more content…
(Whatis.com, n.d.)
If all the set standards and controlling procedures wouldn’t meet with marketing plan execution then alternative plan would be there to set the marketing plan, the alternative plan include the Backhouse resources in terms of extra budget plan, remedy for new designs and communication ways, redefine or redesign marketing plan and strategies.
CONCLUSION & RECOMMENDATIONS
It is seen from market and company’s analysis that MGPL has the potential to execute its objectives and can offer new products and expand its share so by looking to MGPL’s overall strategies and objectives the following points are recommended:
It should broaden its product range as providing other gases that fulfill other purposes.
It should increase its marketing communication ways i.e. using of social media (Twitter)
It may have proper management in controlling the labor issues that arise in the operational and delivery areas.
It may include TV programs for citizens which helps create product awareness of proper usage of its products (LPG,other gases and accessories )
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... look out for high profile contacts and good image building activities especially due to the on going outsourcing concern. As community theatre boards include executive level staff these consulting companies could get high visibility and a sophisticated image by pairing up with something as ?cultured? as theatre. These companies can be requested by the boards of community theaters to sponsor the building and maintenance of the theatre websites in exchange for good PR and contacts.
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
GM- focused differentiation, medium pricing, breadth of product line is high. A strength is market share, and a weakness is styling and reliability and perceived quality.
Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5)
Arcading to Sue Pulendran marketing planning technology provides for decision-making that is more comprehensive. Marketing planning is a performance paradoxical that measures strategies for the market segmentation. The most important thing about strategic marketing positioning covers the business strategic positioning choice also each business has a different marketing strategy imposed to so that they can gain a competitive advantage over other business in the same market. Skype
On the Ansoff matrix below is shown what growth strategies for new and existing products and markets can be used from the company.
MARKETING DEPARTMENT The aim of this department is to make sure that the business produces goods that consumers would want to buy and sell. Activities of marketing and sales department at Sainsbury's: Market Research: this type of research is a research that Sainsbury's would like to find if a product or a service is suitable for the consumers. This is because they can find out what kind of products or services the consumer's wants. Sainsbury's would also like to find out about if the product exists, if so, how would they manage to improve it. There are two types of research Sainsbury's could use 1) field research and 2) desk research.
In order to know is the market plan is it successful; we can look at the profit. If the profit is rising then it is a well strategy. First we have to set the budget for the business then have to choose your marketing strategies to communicate with the customers.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
An organisation strategies that combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and the business. marketing strategy is one way to achieve the goal of a company. The destination marketing is the first and best in class in meeting the needs and aspirations of consumers. Besides that, being a key partner for our customers, consumers and communities. Eliminating non-value added activities of the process. However, the aims to increase the target profitable growth and provides benefits above average employees and shareholders. There is an example of marketing strategies that used in Rejoice company. The 4P’s are influence the marketing strategies.
The key role in solving strategic tasks belongs to strategic planning, which is the process of developing and maintaining strategic balance between organization’s goals and resources in the changing market environment. The purpose of the strategic planning is to determine the most promising fields of activity providing its growth and prosperity. Strategic planning is a component of a broader concept “strategic management”. All four management functions (planning, organizing, leading and controlling), when talking about strategic management include strategic orientation. When viewing strategic planning from the highest level possible within a company, the planning function is the area that stands out as the most important area which involves a great deal of development and focus.
Mr Price Group can implement the growth strategy to expand in the current market and gain a larger market share. This can be done by reallocating resources such as spreading out stores more to reach more customers instead of having many stores close together. This will ensure that more customers are able to reach a Mr Price store and purchase from them. They
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s