Aetna Case Study

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Recommended: Competitive market in healthcare

Aetna is among the oldest insurance providers in the American health sector. The company operates in all the fifty states in the United States. It mainly offers traditional healthcare insurance plans. A lot has changed in the healthcare sector over the years. The introduction of many healthcare institutions, the increase in vulnerability to diseases, and changes in demography are some of the significant changes that affect the current healthcare sector. It is compelling for Aetna to make changes that would help it to improve its services to the citizens in the future. It is also clear that the healthcare sector has become very competitive. Aetna has various strategies in place that would help to address the future healthcare needs of the people. …show more content…

The success of Aetna in health care is similar to the success of Singapore Airlines in the air transport sector. However, there are several differences between the two companies in various sectors. The two companies differ in terms of their hiring strategies. Aetna mostly focuses on skills and experience as the core factors to consider during the hiring of new staff members. However, Singapore Airlines mostly focuses on the age and charisma of the individuals. Perhaps, this difference could occur as a result of the differences in the nature of the industries in which the two companies exist. Another difference between the two companies is advertisement. Aetna is hardly involved in aggressive advertisement activities. This is probably because of its long history in the market, which has strengthened its brand name. On the other hand, Singapore Airlines flourishes due to its aggressive advertisement on all types of media. The airline company highly values advertisement of its services to potential customers. Another difference between the two companies is the fact that Aetna is customer oriented while Singapore Airlines is employee

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