Advertising Jean Kilbourne Summary

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Jean Kilbourne starts the article with an ad that, to me is very disturbing, how can a parent consider a child to be less important than sporting gear. The ongoing conversation is just that, these ads lead to excessive interest in one’s self. Each ad is designed to focus on our emotions, want’s and perceived needs. The fact is that with the amount of money spent on advertising the impact is unavoidable, the author points this out in several ways. People believe they are blocking out the message of the ad, when in reality they are often the most effected. “The addict is the ideal consumer”, this stands to reason, as these are people looking for something to fill a void. The alcohol industry monopolizing on the person, who either has a problem

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