Chapter 6
Conclusion and Recommendations
6.1 INTRODUCTION
Conclusion and proposal are discussed in this part. Conclusion is given to find principal answers for meet investigation objectives. Each investigation objective can be truly tended to by using research conclusion. Proposals are in like manner given to improve future standard constrained time strategies of Primark to propel their arrangements. Organization of Primark would have the ability to make intense standard restricted time frameworks and change existing periodic extraordinary systems with the sponsorship of rational proposition.
6.2 CONCLUSION
Points of interest get from the infrequent restricted time methods to the affiliations. Incidental arrangements headways give extra esteem driving forces to the customer. Progressions are perceived as transient rousing powers of Primark. Customer repeat of visit is extended with arrangements constrained time frameworks of the association. Progressions construct measure of purchases of retail things in the association. Bargains progressions are named as paid correspondence
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Primark use forceful retail costs, discounts, and free trials to keep customer speaking to periodic arrangements. Moreover association gives assorted non financial quality added things to keep bargains increment. Club cards, gifts, premiums and regard brands are elective non cost restricted time activities of Primark. Customers visit Primark after the general time in light of the brand relentlessness set up among customers in the midst of incidental day and age. Intermittent arrangements invigorate transient arrangements number and whole deal customer upkeep condition at Primark. Online normal constrained time philosophies are finished to meet assorted buyer necessities as for retail after-effects of
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
Hansen, Torben, and Hans S. Solgaard. New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface between Retailers and Consumers. Boston, Mass: Kluwer Academic Publishers, 2004. USC Upstate Ebook. Web. 28 February 2011.
Shopping is not simply a chore; it is also an experience. Shopping for clothing is a particularly personal decision, and various motivating factors can cause one shopper to choose a particular store over another store. Some consumers go to the store to confirm that they belong to a certain social stratum, others because they enjoy the thrill of a bargain. According to Daniel Miller in ‘Making Love in Super Markets’, the behavior of consumers in supermarkets tends to fall into two categories: ‘treat’ shoppers and ‘thrift’ shoppers.
In the report different areas are been discussed and first of all the company analysis has been done and that’s shows that Primark (British food plc.) is one of the UK best-selling clothing store chain that’s profits has been increasing every year. And also the Primark (British food plc.) is all about selling fashionable clothes with cheap rates. There stores number is increasing very rapidly and number of the stores is 256. British food plc. (Primark) is not spending any capital or finance on advertisement and that’s a negative sign for them. The product of British food (Primark) is not up to the mark.
It has employed over 50,000 people around the world. It is easy for people to be aware of Primark since the stores are nearly everywhere. Moreover, Primark provides a diverse range of apparels such as menswear, womenswear, children’s wear, etc. It offers high street quality garments at the rock-bottom prices and quality service to people. It can satisfy most of the customers’ needs due to the variety of products and the reasonable price of merchandise. Furthermore, Primark has a huge number of customer base which lead to the profits of the firm has increased in every year. The company’s revenue in 2015 (5,347 million) is around 3 times more than the revenue in 2007 (1,602 million) (Statista, 2016). This implies Primark has reached the climax currently and not easily to be beaten by other competitors. Another strength of Primark is that the company is one of the member of Ethical Trading Initiative (ETI), which focuses on employees’ rights. It can increase Primark’s reputation if people recognize the firm has showed respect to its
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
In times of overconsumption shopping is considered today to be a stressful, exhausting and time consuming situation to the postmodern consumer. In order to bring back the interest of the postmodern consumer to visit the store, retail has surrender to Internet by providing all the necessary information on the new trends in social platforms such as Facebook, Instagram, Twitter and main Websites that gives us the opportunity to participate in the new means of consumption by giving us voice as society became dominated by the power of digital information, also allowing us to shop online. The disadvantage of a postmodern society to brands and capitalists is that consumers can now dictate their own methods of consumption therefore opting to avoid a physical shop visit and instead it can be possible to do it at their homes. By understanding the story of branding spaces and its cultural impact I intend to share my ideas on the current social and political situation of retail by using local examples such as the extravagant yet powerful Selfridges flagship store in London by describing their methodologies used for a effective costumer experience in comparison to its competitors, their ethos towards the environment and how it relevant it became for the British economy. In this essay I will also share my opinion (as a costumer) on what could be done for an improvement within brands and how does it affects society moralities and the cultural impact.It can be understood by statement above the importance of an environment that stores should provide to its costumers. Without any excitement factors within the space there will not be any other reason for costumers to spend their money in stores. As well as product quality and set prices, the more ex...
The availability of the supply itself could impact the demand as well. Since Primark sells by volume and sells standardized models and uses people’s word of mouth as advertisement it is a vital feature that a model is sold in many locations, but how much Primark can supply will be dependent on extra factors as well. The following examples are related to supply factors which may in turn influence demand.
When going into a store keeping your budget is a difficult task. You have your list of items 1, 2, and 3, that you have budgeted for. The way stores are designed they practically ensure that you will purchase something. In Malcolm Gladwells “The Science of Shopping,” Paco Underhill has spent countless hours studying the way people shop. According to this study this indicates that through his
Over the previous couple of decades, modern business has been evolving rapidly and the retail industry has been no exception. Whereas previously the customers received retail ads and offers from disconnected sources, today retailers are operating a combination of all available retail marketing methods to reach the customer.
The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells
Primark is popular clothing and homeware product; the main aims of the business are to provide what the customers want in a good quality and low price to customers. Its product includes menswear, womenswear, footwears, childrenswear, and home accessories and it has employees around 36000 workers. However, the company has been facing such problem since the last decade and trying every now and then to keep the reputation of the brand and sale of the company intact. The company is well known for selling clothes at a cheaper price in the market industries.
Consumers tend to be more demanding and more arbitrary, so use appropriate strategy will be critical to all fast fashion retailers.
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
According to Martinez – Ruiz et al (2010) states, in this modern age customers are always on the look for their conveniences. For this the researcher has used some of the elements such as; membership card, parking lots, and children’s area. For example, the availability of parking lots in the hypermarket can provide convenience for customer who has a car thus leading to positive impact on the customer satisfaction. Membership card can provide customers with special promotions, offers and discounts.