Online Banking Essay

846 Words2 Pages

Organizations of different business sectors had gained massive opportunities, along with threats too, generated by the rapid growth and popularity of the internet and technologies, to endorse and deliver their products and services through electronic distribution channels (Chau & Lai, 2003). The significance of the Internet for financial services had been emphasised by researchers more than any other industry (Mukherjee & Nath, 2003; Tan & Teo, 2000). In addition to opportunities of e-channels, banks and financial institutions all over the world are facing new challenges to the ways they operate, deliver their services and compete with one another in the financial sector. Considering those challenges, banks and financial institutions have …show more content…

From the customer’s perspective, round the clock accessibility of Online banking throughout the year, without physically visiting a bank’s branch, facilitates a convenient and effective approach to manage personal finances, no matter where the location is (Rotchanakitumunai & Speece, …show more content…

Furthermore, Online banking has formed huge competition among banks, products and services specifically for users in countries where Online banking is most developed, for instance, Sweden. Such competition and/or consumer demand, had droved banks to introduce and maintain several services, including those non-profitable ones. The statistical relationship between profitability and services offered will possibly varies with smaller banks (having assets less than US$100 million) than bigger banks (assets over US$100) as expressed by researchers (Frust et al.,

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