Advantages And Disadvantages Of Focal Company

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Focal company has several disadvantages. First of all, its worst resources would be its financial situation. Clayton SpA’s net come growth rate had been decreased from 8.7% to 4.4% since 2004. In addition, its heaving operational losses for three years now with more than $1 million a month in late 2009. In addition, the worst capability would be its operation capability. Despite of global economic crisis in 2009, Simonne Buis’s decision that is trying to create a more integrated European organization is also a crucial reason why Clayton SpA was keeping loss moneyThere were two main changes that she made to achieve her goal- “ Top Four in Four” and 10/10/10. From my perspective, these two changes were not realistic due to the diversification of each different country’s situation in Europe. It was also forget to consider local laws and tense union relationship. which means to cut receivable, inventories and headcount by 10. Due to the inefficiency of these changes’, focal company faced a hardest situation than ever before. Moreover, due to Arnell’s meeting with banks representatives, Clayton SpA gained more time to pay their debit so that they have more time to consider their strategy about future development and growth. Also, due to the European’s needs and national brand preference, Clayton products faced competition from local brands. Last but not least, of, Clayton SpA also faced challenge when compared with Asian competitors due to its low price strategy.

Although Italy company faced on so many problems, it also had many competitive advantages. First of all, because Barcelona factory can’t produce large- scale chillers due to they conceded about growth of plant there, focal company’s best resource should be its physical resour...

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... all stakeholders. Especially by Buis and Briggs.

2.Clayton SpA’s, Italy company should keep cooperate with local government to has a stable revenue income. In the meantime, they should try to find other company to cooperate with.

3.Focal company should address initiative so that it can reduce the cost of producing compression chillers. It should also evaluate existing product line and cut off the products line that perform bad and finally just produce products that perform best. With lower price and higher operating efficiency in future, Clayton SpA’s products can compete with Asian competitors.

In conclusion, from my perspective, it is too early to make a strategic decision without an unstable economy environment. The priority task for Clayton now is focus on profitability and efficiency in current chiller line. It needs try to keep as stable as possible.

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