Adam Alter's Irresistible

1094 Words3 Pages

Generally speaking, society tends to adapt in a way that enables and emphasises maximum reward for minimal effort. Such aspects are common trends among societies and are especially prevalent in the modern society. In Adam Alter’s book Irresistible, topics regarding addictive, overall negative behaviors in today’s society are discussed. Alter then makes statements regarding the main perpetrators and their reasoning for such manipulations. Alter’s statements on the matter had me rethinking my perceptions and therefore my actions regarding my everyday behaviors. Daily repetitive tasks consisted of excessive Facebook and general mundane tasks. My self realization eventually lead me to delete said apps, allowing me to move on positively with …show more content…

He compares phone addiction to drugs and he proclaims that in some ways phone addictions can be worse than substance addiction. Alter then states, “substance addictions and behavioral addictions are very similar. They activate the same brain regions, and they’re fueled by some of the same basic human needs: social engagement and social support, mental stimulation, and a sense of effectiveness. Strip people of these needs and they’re more likely to develop addictions to both substance and behavior”(Alter pg 9). In other words, the means of addiction are attributed to receptors in the brain that are responsible for a pleasure reward system for certain acts, usage of the social media can be a catalyst for such a reaction. A common example of this is when one tends to seek social media approval with responses such as likes and or followers, thus triggering pleasure for such a mundane task. This “high” you receive from social media is short euphoric feeling similar to drugs, so you would get cravings of usage to receive happiness and or pleasure. The reason Alter believes that the social media or your …show more content…

Alter claims that the same tactics are apparent in the designs of casinos and mobile apps, both containing various similarities. Just like casino’s, mobile apps are designed in a way that would comfort the player and convince them that their interaction is going fine without the reminder of failure or stress. Mobile apps are designed in a way that allows for the user to receive pleasure for simple interaction and hence provoke further engagement. In an article written by Gavin Francis, a Scottish physician and author, writes that “Alter teaches marketing and psychology at New York University and wants to show us how smartphones, Netflix, and online games such as World of Warcraft are exquisitely and expensively engineered to hook us in”. Francis embellishes Alter’s argument and talks more about the dangers of these apps that make the user hooked. Both Francis and Alter’s arguments relate to a situation in which I found myself addicted to the social media app of Facebook on my phone. The app took advantage of my engagement and subliminally encouraged further engagement on my end. Facebook’s accessibility was what made the app easy to use, and therefore,

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