AJ Hackett Case Study Case

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AJ Hackett

A positive of AJ Hackett was how clean and tidy the facility itself was kept, its quirky infrastructure would definitely encourage people to visit or visit again. All the staff were well kept and they grooming was unflawable it gave off a great first impression. They were also very friendly and talked to all the customers creating great rapport. This is important as they want to create an great environment and image to entice people to visit again. Another area I rated them a five on was the great service from their staff, they were friendly and welcoming and ensured we were okay at all times. I personally didn’t do a bungy jump but my friend did and she said the staff service was great and they made sure they personalised her jump …show more content…

Accor Hotel

Tangiables- one positive I saw with Accor staff was how well they were groomed, they all looked very presentable and represented Accor well. Another great thing was the Hotel itself looked immacualte, it was very clean and well kept making it very pleasing on the eye.
Reliability- The Hotel is open 24 hours which is great for customers as they will be able to always rely on someone being able to help them, the staff were also groomed well which would make customers be able to put trust in them.
Responsiveness- Staff were always making sure customers were looked after and never just left customers to wait around you could tell by their service that they strongly valued their customers and were willing to go the extra mile for them.
Assurance- As the staff were well groomed and valuing their customers and it was clear to see it gave a strong assurance that they had your best interests at heart, customers who were in a rush or had important questions were being dealt with quickly so they no longer had a need to …show more content…

Empathy- All customers were being treated as indivuals and staff were taking their time to get to know everyone making their visit feel special and perosnalised. Staff were also respecting to create good rapport.

Question 3A

A customer service objective for Accor Hotels is to satisfy all guests by enusring to answer all queries and ensuring to meet their needs as well as reassuring them to ensure all their needs are satisfied. It is also important to let them know that there is always a staff member avalible to help them.

Another customer service objective is to encourage employees to exceed their own expectations and encourage them to help improve themselves. This will benefit themselves and the Accor organisation.

The last customer service objective is for Accor Hotels to meet the expectations of the customers and get positive feedback which would allow gets to want to come back if all there needs are being taken care of. This leads to more revenue and more job

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