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Globalisation in the film industry
History of the film industry
History of the film industry
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Is there such thing as a global cinema industry? Debate this question with reference to contemporary cinema production This question has been topic of debate for many years with scholars offering up their own viewpoints on the subject. I will look at the national cinema industries of certain countries and then discuss whether a global cinema industry exists. Early film production include the Silent industries and films made in the World War One era. There were no real UK studios only independent filmmakers. The US however was evolving as Hollywood is developed and studios begin to form. Within Germany investing in the cinema was seen as investing in their identity as the national identity at the time was low in the Weimar Republic period. French cinema was similar to that of the UK and they preferred to focus on artistic expression and creativity (Norwell-Smith, G 1996). The UK and French efforts are put into actuality films during war period, so US production was dominating the UK cinema screens. National cinema is films made within a country and contributes to the representation of national identity. They are also financed by money from the country which they are produced in and includes all films produced in a country primarily for the audience of that state. British cinema is an example of a national cinema .British cinema was massively popular in the 1930’s to the mid 50’s and almost everyone went to the cinema at least once a week. Since then cinema audiences have declined dramatically and it is no longer as successful as it was. British cinema has been in the shadow of Hollywood for a while now, with no solely British movie in the top ten in the last 10 years. Another national cinema is the German film industry. Know... ... middle of paper ... ...em. Out of all national cinema, Hollywood would be the one considered to be global. Their films extend way beyond the confines of the US and have a massive influence on people around the world. America determines how successful films are. If they have done well in America then they can be considered successful if not then they have performed ok but not considered to be blockbusters. For there to be a truly global cinema industry it would mean that many national cinema industry were popular and thriving. That people were being exposed to a wide range of films from numerous countries. However this isn’t the case. The majority of films that get the exposure around the world are Hollywood films, it is this films that have the most impact in the film industry and so the American dominance limits the capacity for other national cinemas to contribute to the economy.
m industry, which is the largest in the world. From the movies and shows people see the life style, American life style. They are becoming more Americanized every time when they watch a film where American marines one again save the world. A huge part of American movie industry is based on propaganda movies. And this is not all, bois in the information programs such as CNN and ABC sometimes can be completely misinformed.
The overall appeal of the cinema to the masses was particularly evident during the interwar era. Audiences worldwide wanted to watch the variety of films, particularly American produced films, and they always went back. The visibly attractive and glamorous Hollywood movies often depicted the success of the underdog over unjust authority. Values of cash over culture were often a theme in the early American films and societies with restricted social mobility, such as those in Europe, could dream of such a triumph. The working class and unemployed could fantasise about wealth, fame and freedom which America as a country was portrayed as offering.
We are daunted by the idea that our movies in America are not going to be as successful as we hope. With that being said, many movies are made based around the same topic. According to one article, “Hollywood has made
American media nonetheless is most definitely the most dominating part of americanization. I think it’s clear to say that mostly everyone knows Hollywood and the how outstanding
The film rating system was also sponsored by the National Association of Theatre Owners. This association is the largest exhibition trade organization in the world. It represents 26,000 movie screens in all 50 states and in more than 20 countries worldwide. The National Association of Theatre Owners’ purpose is “to preserve, enhance, and promote the magic of going to the movies.”
The Studio System Key point about the studio system could be: Despite being one of the biggest industries in the United States, indeed the World, the internal workings of the 'dream factory' that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930.
The Billion Dollar Film Club." The Telegraph. Telegraph Media Group, 01 Aug. 2011. Web. 23 Nov. 2013
Thompson, K 2003, ‘The struggle for the expanding american film industry’, in Film history : an introduction, 2nd ed, McGraw-Hill, Boston, pp. 37-54
The Second World War brought forth not only physical destruction to Germany, but also cultural destruction, particularly in its film industry. The film industry of West Germany, in particular, went under the inevitable control of the United States (US). American films became popular among the West German public, while prominent West German directors and actors chose to leave West Germany to pursue their careers in Hollywood, with many of them becoming highly successful. Yet, it did not take long for West Germany to become self-reliant in terms of reinvigorating its domestic film talents amidst the continued dominance of American films. The economic recovery, West Germany experienced in the mid-1950s, enabled its film industry to produce more domestic film outputs as it continuously featured American films, which enjoyed great commercial success during the period. The domineering control of the US over the distribution of American films in West Germany prompted the West German government to render support to domestic filmmakers – a move supported by the growing economy of the nation that time. Although West German films did not fare well commercially in the domestic market due to the continued dominance of American films in West Germany, international success did follow through the international acclaim of domestic filmmakers, many of them having gained working experience in Hollywood. The emergence of New German Cinema in 1962, through the Oberhausen Manifesto, was characterized by support coming from the West German government, the economic resurgence of the nation and the shift from nonpolitical and positive themes that somewhat denies the sordid political mishaps of Germany prior and during t...
Marchetti, Gina, and Tan Kam. Hong Kong film, Hollywood and the new global cinema no film is an island. London: Routledge, 2007. Print.
Full Service Cinema: The South Korean Cinema Success Story (So Far). Fifteen years ago, South Korean cinema was in precipitous decline. It was facing deadly competition from Hollywood as import barriers were dismantled, and there was almost no export market. Today, South Korean cinema is widely considered the most successful and significant non-Hollywood cinema anywhere in the world today.
Additional promotional campaigns for selected films, with wider exposure on social media and networks together with more event-like premieres could influence the audience numbers and draw them to the theatres, subsequently helping to achieve higher-margin revenues from other release windows and platforms (ex. digital). More than that, Asian-Pacific market seems to be less covered than certain European territories. China is one of the leading international markets for film today; therefore, negotiating a partnership agreement with Chinese film institutions would enable an opportunity for eOne to enter the promising market ("Box Office China.",
As previously mentioned these smaller studios were now able to flourish and present different products to the masses. New artist and directors emerged and American film ushered in a new era with different perspectives, attractions and
Films that are made are on a lower budget and films as they go. At first when the independent films came out they were trying to compete with television and that really didn’t help the films. At first when they were being produced they were showing a lack in
American movies have always been the most popular market among movie industry world-wide. Thus, Hollywood uses movies as a way of showing its ideas and expresses American culture and values to the world. Since 2009, Ironman became the one of the best-selling movies of the year, the superhero genre movies are coming to their golden year. In 2010, the movie, Captain America: the first Avenger, was a great hit when it came out.