A.G Barr Market Entry Plan For Brasil

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Recommended: Globalization and population relationship

A business expanding into foreign markets is becoming a common occurrence in the world. A.G.Barr’s has proven itself to be successful in its own market, from its figures it shows it is the largest soft drink supplier in Scotland. The company offers a unique twist into the soft drink industry and so is looking into a country which already bolsters a big soft drink consumer base. After already expanding into the Russian and Australian market the best option for the company appears to be Brazil. This is due to the large tourist influx which is expected and also the already large consumer base

General Information about host country

Brazil is the world’s fifth-largest country in terms of land mass and population. The near 200 million people living in Brazil are heavily concentrated on the Atlantic coast. Brazil’s democratic constitution established in 1988 has brought around a period of economic reform. More responsible monetary policy has been introduced, successfully put an end to Brazil’s hyperinflation. Brazil weathered the 2009 global downturn better than many developed countries. The middle class is growing, the currency is stable, economic growth is stable, relatively low inflation rates exist and there have been improvements made in terms of social well-being. Brazil will play host to the World Cup in 2014 and the Olympic Games in 2016.

Population

Brazil is the fifth largest country in the world and is the largest country in South America, representing 2.82% of the world’s population with an estimated 198,656,019 inhabitants (World Bank). This is expected to peak too approximately 228 million in 2042. The annual population growth in Brazil was last reported at 0.87 in 2011, according to a World Bank report published in ...

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...tive-sector/

http://data.worldbank.org/indicator/SP.POP.TOTL

http://riotimesonline.com/brazil-news/rio-politics/brazil-population-to-peak-in-2042/#

http://www.bloomberg.com/slideshow/2012-03-13/brazil-s-top-11-resource-riches.html#slide1

http://www.tradingeconomics.com/brazil/inflation-cpi

http://www.forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/

http://www.worldbank.org/en/country/brazil/overview

https://www.cia.gov/library/publications/the-world-factbook/rankorder/2153rank.html

http://www.tradingeconomics.com/brazil/gdp-growth-annual

http://www.tradingeconomics.com/brazil/gini-index-wb-data.html

http://www.economywatch.com/world_economy/brazil/export-import.html

http://www.tradingeconomics.com/brazil/population-growth-annual-percent-wb-data.html

http://www.oecdbetterlifeindex.org/countries/brazil/

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