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Explain the financial statement analysis of nike
Explain the financial statement analysis of nike
Nike business analysis
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Recommended: Explain the financial statement analysis of nike
Based off previous sales growth I am predicting this trend to continue with the India expansion. Nike should be able to easily transition to a worldwide brand. The budget for advertising has been adjusted to reflect the dollars that will need to be spent to capitalize on the expansion. To fund this expansion I have anticipated using a certain amount of Cash and having to invest in more property. We have decided not to issue any more shares of common stock, as cash and possible long-term debt should be a sufficient enough source of funding. Break down will be as follows: Year 1 we will use 51 million in cash leaving a balance of 3,801, and invest an additional 10 million in property increasing Property Plant and equipment to 3,021 Currently Nike is a well-positioned financially stable company. Nike is performing well in the categories of operating income, EBIT, Net income and EPS according to the financial statements. Nike as a company has been able to increase sales each year at a 10% rate for the past five years. They do this by continuing to provide innovative quality products that appeal to the masses and include the ever so important younger generation. Nike stays relevant by building relationships with top athletes in each sport and takes advice on what’s current in the They would also help the country with the higher tax rates that it would pay as a result of the expansion. I anticipate sales to continue to rise at the current growth rate and possibly increase over the first five years of the expansion. Taxes of course would increase, but with the extra revenue this could easily be accounted for. Nike will continue to be aggressive at paying dividends to the shareholders, increasing the payouts each year based on continued increasing retained earnings. This is a win win for Nike as a company that only improves on a national worldwide brand. The processes are already in place and the date supports this expansion. The company wouldn’t experience any financial strain and would come out even stronger than it is currently. I recommend that management consider this proposal as one of the target markets for Nike moving forward in the near
Nike generally has the largest earnings and highest gains to its share holders among all their American competitors (excluding adidas which is a German corporation). Nikes rising popularity creates a major stock demand and trade because it is one of the best performing mega-cap stocks rising 700%. Nikes Profit margins has expanded to 45% which which gives them and opportunity to
Only a week earlier, on June 28, 2001, Nike had held an analysts' meeting to disclose its fiscal-year 2001 results.1 The meeting, however, had another purpose: Nike management wanted to communicate a strategy for revitalizing the company. Since 1997, its revenues had plateaued at around $9 billion, while net income had fallen from almost $800 million to $580 million (see Exhibit 1). Nike's market share in U.S. athletic shoes had fallen from 48%, in 1997, to 42% in 2000.2 In addition, recent supply-chain issues and the adverse effect of a strong dollar had negatively affected revenue.
Consumers must be aware of the changes that might occur in Nike through media and social awareness
The corporation should invest more money in research and innovation since this is what has helped them to make a product that rivals their competitors. At the same time, it is imperative for them to improve their machinery for cheap labor costs which will help the company increase its production allowing it to meet the demand in the market. By improving production leading to lower costs of making shoes, apparel, and equipment, Nike will achieve higher demand assuming a quality product is maintained in that process. They will stand a better chance of competing in the industry (Hill, 2009). The organization is already in a better position for meeting the demand, customer taste, and needs. The company should improve quality by focusing on developing lightweight products that are more durable compared to those offered by the competitors. Also, Nike can keep up their success by continuing to reinvent and improve their items and continue to meet the current demand by using new technology. It can also use the Internet to communicate with consumers (Hill, 2009). By developing new technology, Nike will allow the customers to suggest and design their shoes online. To achieve this goal, it is fundamental to enhance areas such as their website to make it more user-friendly. Finally, the company should pay attention to small startup organizations that enter the
Just as it says in the text, Nike is predestined to be the front-runner in the industry. After all, the company is named after the Greek goddess of victory!
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
Adidas and Nike will be a forever ongoing topic of which brand is considered the best out of all. They’re many flaws to Adidas and Nike but Adidas is for sure better than Nike due to all the reasons listed. It doesn’t matter at the end though because the customer is always going to choose what they want whether or not they have read this. Adidas has shown to be one of the top brands in the game but without its contender, Nike, it would be nothing at
Nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience that influences them to purchase the Nike sportswear. (MichaelSam85, 2011)
shoe industry has is getting its stock value to rise again because all but Nike
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
In order to boost revenue, management decided to develop more athletic-shoe products in the midpriced segment which are sold for $70-$90 a pair. As for the cost side to be considered, Nike planned to exert more effort on expense control. The company executives forecasted that their long-term revenue-growth targets of 8% to 10% and earnings-growth targets of above 15%.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
Nike, Inc. is an American company that designs and sells athletic footwear and apparel (Nike, inc.,2011). Bill Bowerman, a track and field coach at the University of Oregon, started the company in 1964. Originally named Blue Ribbon Sports, Nike Inc. opened its first retail outlet in 1966. Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world.” Bill Bowerman said once said, “If you have a body, you are an athlete.” The first line of Nike footwear was presented in 1972 at the U.S. Track and Field Trials and the runners that tried them on were in awe. This advancement continued through the ‘70s and pushed Nike to become a publicly traded company in 1980. All throughout the 1990s, Nike became known for its amazing shoes. Then, Nike decided to branch out into other sports. They had huge success in golf with the then unknown Tiger Woods wearing all Nike apparel (Nike, inc., 2012). Nike also made a huge investment in keeping its sponsorship of Lance Armstrong throughout his battle with cancer. In return Lance sponsored/advertised their products through his record seven straight Tour de France championships (Nike, inc., 2012). Today, Nike continues to find great success. They are innovating the way apparel and footwear are utilized in almost every sport. “Even through the recent hard economic times, Nike has continued to increase their revenue target, aiming for a fiscal revenue of $28-30 billion” (Nike, inc., 2012).
In the case of Nike footwear they have segmented into the following groups: Running shoes, Soccer, Basketball, Football, Hockey, Golf, Tennis, Skateboarding, men’s training and women’s training. Nike footwear has a lot of target markets but their main target market is athletes and fitness professionals. The second target market are people who train, work out and play sports as hobbies or who are semi-professional. Nike also targets the fashionable people. Nike footwear is has further segmented their market according to the people that endorse the products. For example: Jordan, Kobe, Lebron and Durant to name a few. The footwear segment has also been segmented on the bases of brands like Jordan and Converse. (Nike website). According to Svezia Nike will continue to use “premium channels of distribution to family and value channels, it will continue to segment and take market share wherever it presents itself.” (Canadian