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Explain the financial statement analysis of nike
Explain the financial statement analysis of nike
Nike business analysis
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Based off previous sales growth I am predicting this trend to continue with the India expansion. Nike should be able to easily transition to a worldwide brand. The budget for advertising has been adjusted to reflect the dollars that will need to be spent to capitalize on the expansion. To fund this expansion I have anticipated using a certain amount of Cash and having to invest in more property. We have decided not to issue any more shares of common stock, as cash and possible long-term debt should be a sufficient enough source of funding. Break down will be as follows: Year 1 we will use 51 million in cash leaving a balance of 3,801, and invest an additional 10 million in property increasing Property Plant and equipment to 3,021 Currently Nike is a well-positioned financially stable company. Nike is performing well in the categories of operating income, EBIT, Net income and EPS according to the financial statements. Nike as a company has been able to increase sales each year at a 10% rate for the past five years. They do this by continuing to provide innovative quality products that appeal to the masses and include the ever so important younger generation. Nike stays relevant by building relationships with top athletes in each sport and takes advice on what’s current in the They would also help the country with the higher tax rates that it would pay as a result of the expansion. I anticipate sales to continue to rise at the current growth rate and possibly increase over the first five years of the expansion. Taxes of course would increase, but with the extra revenue this could easily be accounted for. Nike will continue to be aggressive at paying dividends to the shareholders, increasing the payouts each year based on continued increasing retained earnings. This is a win win for Nike as a company that only improves on a national worldwide brand. The processes are already in place and the date supports this expansion. The company wouldn’t experience any financial strain and would come out even stronger than it is currently. I recommend that management consider this proposal as one of the target markets for Nike moving forward in the near
In order to boost revenue, management decided to develop more athletic-shoe products in the midpriced segment which are sold for $70-$90 a pair. As for the cost side to be considered, Nike planned to exert more effort on expense control. The company executives forecasted that their long-term revenue-growth targets of 8% to 10% and earnings-growth targets of above 15%.
One thing I like about Nike is how accessible it is. You can find Nike products just about anywhere such as Nike outlets, Dicks Sporting Goods, Khols, Macy and other big department stores, as well as online. Some companies don’t make it as easy to find and buy their products which can be a struggle. I hate when I’m in need of a certain product but companies limit their access, and I can’t get what I need when I need it. Nike makes it easy to find and buy their products at any
The corporation should invest more money in research and innovation since this is what has helped them to make a product that rivals their competitors. At the same time, it is imperative for them to improve their machinery for cheap labor costs which will help the company increase its production allowing it to meet the demand in the market. By improving production leading to lower costs of making shoes, apparel, and equipment, Nike will achieve higher demand assuming a quality product is maintained in that process. They will stand a better chance of competing in the industry (Hill, 2009). The organization is already in a better position for meeting the demand, customer taste, and needs. The company should improve quality by focusing on developing lightweight products that are more durable compared to those offered by the competitors. Also, Nike can keep up their success by continuing to reinvent and improve their items and continue to meet the current demand by using new technology. It can also use the Internet to communicate with consumers (Hill, 2009). By developing new technology, Nike will allow the customers to suggest and design their shoes online. To achieve this goal, it is fundamental to enhance areas such as their website to make it more user-friendly. Finally, the company should pay attention to small startup organizations that enter the
Only a week earlier, on June 28, 2001, Nike had held an analysts' meeting to disclose its fiscal-year 2001 results.1 The meeting, however, had another purpose: Nike management wanted to communicate a strategy for revitalizing the company. Since 1997, its revenues had plateaued at around $9 billion, while net income had fallen from almost $800 million to $580 million (see Exhibit 1). Nike's market share in U.S. athletic shoes had fallen from 48%, in 1997, to 42% in 2000.2 In addition, recent supply-chain issues and the adverse effect of a strong dollar had negatively affected revenue.
Consumers must be aware of the changes that might occur in Nike through media and social awareness
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Adidas and Nike will be a forever ongoing topic of which brand is considered the best out of all. They’re many flaws to Adidas and Nike but Adidas is for sure better than Nike due to all the reasons listed. It doesn’t matter at the end though because the customer is always going to choose what they want whether or not they have read this. Adidas has shown to be one of the top brands in the game but without its contender, Nike, it would be nothing at
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
Nike’s Asian operations had previously continued to soar generating US$300 million in 1994 in revenues to a whopping US$1.2 billion in 1997. However based on the Asian economic crisis, this had adversely affected revenues, while regional layoffs were inevitable. Nike also performed well in the European market generating about US$2 billion in sales and a good growth momentum was expected, however, some parts of Europe were only slowly recovering from an economic downturn. In the Americas (Canada and the U.S.A.), Nike experienced a growth rate for several quarters. The U.S. alone generated approximately US$5 billion in sales. The Latin American market at this point was exposed to economic volatility; however Nike still saw them as a market with “great potential for the future”.
Just as it says in the text, Nike is predestined to be the front-runner in the industry. After all, the company is named after the Greek goddess of victory!
Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.
In the case of Nike footwear they have segmented into the following groups: Running shoes, Soccer, Basketball, Football, Hockey, Golf, Tennis, Skateboarding, men’s training and women’s training. Nike footwear has a lot of target markets but their main target market is athletes and fitness professionals. The second target market are people who train, work out and play sports as hobbies or who are semi-professional. Nike also targets the fashionable people. Nike footwear is has further segmented their market according to the people that endorse the products. For example: Jordan, Kobe, Lebron and Durant to name a few. The footwear segment has also been segmented on the bases of brands like Jordan and Converse. (Nike website). According to Svezia Nike will continue to use “premium channels of distribution to family and value channels, it will continue to segment and take market share wherever it presents itself.” (Canadian
Nike American Sportswear generated revenue of 7495 million US dollars in 2014, which was almost double of 2009 revenue of Nike Sportswear (Statista, 2015).The sales of (Athletic) Sportswear of Nike 90 million US dollars, however, the sale of Adidas Sportswear (Competitor of Nike) was 25 million US dollars, which was not even one third of Nike Sportswear sales (Statista, 2015).Nonetheless, the return on assets and equity are 13.41% and 26.43% respectively (Yahoo Finanace, 2015).
shoe industry has is getting its stock value to rise again because all but Nike
My dream is to receive a marketing internship with Nike during the summer before my senior year at CBU. I chose to write about Nike because of my passion for them and my great experience with their brand. I think that Nike has a very bright future ahead and if I had money to invest, I would definitely invest in Nike. My favorite thing that Nike is doing right now is the fact that they are sticking to their mission statement and helping athletes around the world!