Slide 1:
3D mammography emerges as the better option when it comes to picking up invasive tumors as well as getting rid of false raising of alarms. This is in comparison with the traditional mechanisms of breast cancer screening. In addition, medical researchers have found out that the three dimension mammograms have enhanced breast cancer medication by increasing the rate of detection by around forty percent. On top of this, the test centers have registered a significant reduction in the number of patients who returned for the tests as a result of suspicious mammogram result (Tabár, Dean & Tot, 2011). As such, experts in medical technology agree that 3D technology can greatly enhance the accuracy of mammography screening results.
Slide 2:
Three dimension mammograms have women as their major target markets since the product is designed to enhance breast cancer detection. However, the technology comes at a higher cost compare to the previous two dimension technology. As such, the technology seems to target the middle and the higher class due to the affordability problems among the financially unstable individuals. However, in the United States, the Medicare program is devising ways of having the service covered to enable even the lower class to access the services (American Cancer Society,
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2015). Notably some states have started accrediting the coverage. Through continuously enhancing the efficiency of the 3D mammograms, the company can enhance the customer loyalty. Slide 3: The three dimensional mammogram allows the medical professionals examine the breast tissues in a completely different manner compared to the 2D technology. It is the first ever major development in breast cancer imaging technology. The technology uses an X-ray machine that moves on each of the breasts in an arc shaped dimension so as to cover every angle (Chilton Medical Center, 2015). During the process, the machine compresses the breast only once. During this time, the device takes numerous low dose x-rays. The latter allows the radiologist to see the breast more clearly. It is important to note that most mammograms are digital in the United States. Slide 4: the location of any business and how the company sells the product is as important as how the company sells the product. This is because the methods of distribution and the location of the business in light of the target customers highly influence the level of sales made by a company (American Cancer Society, 2015). The 3D mammograms producer has adopted the skimming pricing strategy. The latter denotes a situation where the producer starts at high price then lowers the price gradually to make the product available to the larger market. The company also applies premium pricing to show the exclusiveness of the product. Slide 5: Online advertisement entails either purchasing banner adverts or paying for the ad words. However, this is only allowed for specific products. The three dimension mammogram needs to follow the regulations set in the industry for the products. Advertisements through the national televisions in various countries and other local press are important in reaching the target customers as they have significant audience. Further, participation in seminar, congresses, and other fairs gives the manufacturer a chance to conduct direct demonstration and respond to direct questions from the prospective customers. Wellness campaigns entail programs geared towards encouraging the society to take proactive measures in health management. Slide 6: The three dimension breast cancer screening technology is cited as a major development in cancer diagnosis across the world.
The 3D mammography is said to reduce the inaccuracy of breast cancer tests. The magnetic resonance imaging (MRI) is among the major competitors of the 3D mammograms. The MRI utilizes radio waves as well as strong magnets as opposed to the 3D mammography which use x-ray. The radio wave energy is usually absorbed and formed into unique patterns depending on the body tissues and disease. A computer then translates the patterns into specific readable images. A contrast liquid, gadolinium, is injected into the veins of the patient during or prior to the
scan. Slide 7: the product is in its growth stage. Since inception in the year 2012, when the Halogic Inc. was licensed by the government of the United States to produce the machines, the consumers have gained significant product knowledge. At this stage, the manufacturer seeks to create brand preference while increasing the market share at the same time. It is evident that the demand for the 3D mammograms is on the increase and the manufacturer is increasing the promotional initiatives to reach broader audience. The channels of distribution are on the increase at this stage as the customers increasingly accept the product. Slide 8: market outlook refers to the forecast regarding the probable future trends either of a company, a product, or an industry. it is also called market forecast. In addition, the terminology can be used to make reference to the market condition based on the present and the past performance. This entails assessing the prevailing conditions of the economy, the demand of the product, and the product type. The 3D mammography is increasingly becoming the preferable to the traditional methods as there are only two producers of the product in the United States hence great opportunity for growth. As such, the 3D mammography industry will dominate in the cancer screening in the next few years
According to Diaz (2008), the results from the study showed that the images from the new 3D technology were far clearer and more defined when compared to the US-A traditional device. In muscle contusions and lesions of the tendons, the definitions of hemorrhaged areas increased dramatically. The images from the chronic ligament injuries showed where the scar tissue had formed and provided a better visualization of the damaged tissue. Finally, the new US-B system allowed the ultrasound specialist to see the contents of the bursa sac and thickness of the walls more clearly.
My interest in MRI started when I first read the book “MRI, The Basics” written by the author Ray Hashemi. By the time I successfully finished my MRI clinical placement in Tehran University of Medical Sciences, I knew for sure that MRI would be the field I would be choosing to take on. What attracts me most about MRI is how beautifully scientist could create a technology that can take advantage of the magnetic moments of human body for imaging it without any harms of ionizing radiation. Although there are drawbacks to MRI, combining it with other modalities would be a more effective approach to an accurate diagnosis.
The MRI, on the other hand is less expensive and much safer (as it doesn’t expose the patient to potentially harmful radioactive chemicals). The MRI or magnetic resonance imaging device, as an safer alternative, applies a powerful magnetic field around the head of the patient.
The conversation around the rising costs of health care continues to be a high priority topic of discussion from consumer all the way up to the government. There are many products and services that contribute to the rising costs, as well as some responsibility left to practicing providers who choose to use high dollar radiology services for patient care. There is an overuse of high dollar radiology services in lieu of using conservative treatment and it is important to medically manage those persons individually with medical algorithms. The paper will cover this information as well as how to implement the solutions and the costs associated with the implementation as well as discuss the benefits to the organization as well as offer theoretical and practical reflections for implementing the best solution offered.
Rachel was 40 years old when she moved from India to USA with her husband and four kids to fulfill their American dreams. She knew little english and had great difficulty fitting into the new environment in America. She was unable to work because she had to take care of her 10- month-old daughter. Her husband, who was a lawyer in India, was now working at Forman Mills for minimum wage. Recently, Rachel was diagnosed with stage II breast cancer. Her doctors said her tumor is almost seven years old and if she has routine check ups, her survival rate will be higher. Rachel did not have a health insurance and because of this, she postponed necessary care and avoided preventive care. Even though she gets basic treatments from Public Healthcare Center it is not enough for this chronic disease. Her family is helpless; if her husband took insurance coverage from workplace there would be little money left for their daily expenses after paying for insurance premiums. Her husband is now planning to take another job so he can take workplace insurance and save his wife.
There are many risks that affect breast cancer. One of the reasons it is more common, is because we have better medical equipment that detects breast cancer at an earlier stage than before. An estimated 192,370 new cases of breast cancer will occu...
One of the main reasons that MRI works is because of the patient themselves. Water is 80% of what our bodies are made up of. An MRI machine uses the water molecules in the body to create an image. The MRI uses water molecules to move in different direction which creates some type of electrical current. By moving the water molecules the technologist can distinguish which way they want the image to lay. An MRI machine mainly is used for soft tissue, organs, ligaments, and spinal cords. The MRI machine is a giant magnet. The magnet is made up of different forces and strengths. There is another giant magnet that creates some type of electrical current around the patient lying in ...
As a starting point in CT diagnostic imaging the form of radiation used to provide an image are x-rays photons , this can also be called an external radiation dose which detect a pathological condition of an organ or tissue and therefore it is more organ specific. However the physics process can be described as the radiation passes through the body it is received by a detector and then integrated by a computer to obtain a cross-sectional image (axial). In this case the ability of a CT scanner is to create only axial two dimensional images using a mathematical algorithm for image reconstruction. In contrast in RNI the main property for producing a diagnostic image involves the administration of small amounts of radiotracers or usually called radiopharmaceutical drugs to the patient by injection or oral. Radio meaning the emitted of gamma rays and pharmaceutical represents the compound to which a nuclide is bounded or attached. Unlike CT has the ability to give information about the physiological function of a body system. The radiopharmaceutical often referred to as a nuclide has the ability to emit ga...
Dubey, R.B., et al. “The Current CAD and PACS Technologies in Medical Imaging.” International Journal of Applied Engineering Research 4.8 (2009): 1439-1456. Academic Search Complete. Web. 20 Feb. 2011.
Magnetic resonance angiography (MRA), similar to CT, uses a magnetic field and pulses of radio wave energy to provide pictures of blood vessels inside the body. A dye is often used during the procedure to make blood vessels appear clearer. Lastly, a cerebral angiogram may be done. This is an x-ray test, where a catheter is inserted into a blood vessel, usually in the groin or arm, and moved from the vessel into the brain. A dye is also injected.
Radiation has been successfully applied to addressing a great variety of global issues; arguably most importantly that of medicine. Medical uses of radiation commonly include modern diagnostic and treatment techniques such as X-rays, radionuclides and radiotherapy (International Atomic Energy Agency, 2004). In the context of X-rays, the use of radiation is most recognised in four individually focused treatments, the first of these being the Chest X-ray. This particular diagnostic examination is used to confirm patients as fit for surgery or else distinguish diseases of the lung such as emphysema, pneumonia and lung cancer (The American Association of Physics Teachers, 2007). The X-ray picture is able to be printed though the use of specialized X-ray machines. These machines work similarly to everyday cameras however, instead of using light with frequencies within the visible spectrum, the machines use electromagnetic waves with much higher frequencies which are consequently able to penetrate through thicker mediums. (howstuffworks, 2013)‘Barium Enema’ is an examination of the intestines in which a small amount of radioactive material (Barium) is inserted into the body; showing doctors even the smallest of blockages through the use of a screen. Cardiologists also use a form of X-ray (an angiogram) in order to detect blockages. This works in a very similar manner to that of the Barium Enema. Mammograms are used to diagnose abnormalities such as breast cancer and use X-ray imaging to do so. They are very useful to doctors and patients alike as they can detect the abnormalities sometimes almost two years before a given patient may notice any changes to their body.
Throughout time, the modern-day medical applications have undergone many accomplishments. Nowadays there are many opportunities to receive information about human bodies, with that being said, medical imaging has created a more efficient practice. Over time, a variety of different medical imaging have been developed, however each have their own disadvantages and advantages.
A 55 year old woman who appears healthy and has no apparent symptoms of a disease goes to see her gynecologist regularly. Knowing that she has reached the age group highest at risk for breast cancer, she gets a mammogram every two years in order to detect it at its earliest stage.
Taking a tissue sample (biopsy) from the breast. The sample will be examined under a microscope to look for cancer cells.
One out of every eight women in the US is diagnosed with breast cancer every year. As the number of breast cancer patients increases year after year, identification methods and treatments are beginning to advance. When women get older, their chances of developing breast cancer increases. In fact, 80% of all breast cancer patients are women ages 50 and up. The tumor is discovered through either mammography or self-breast examinations. Through these methods, doctors are able to discover the tumor and decide on what treatment is right for each patient. When it comes to treating breast cancer there are multiple treatment options; the type and severity of the cancer help the doctor decide the optimal treatment plan for each