Final Exam-10 Examples of Persuasion
In this essay, I will provide 10 examples of persuasion through my own experiences and what I see on the media. I will carefully look at each example and determine whether it uses commitment and consistency, credibility, Elaboration Likelihood Model, liking, reciprocation, social proof, message factors, theories and models, compliance strategies, language, and interpersonal and mass persuasion including nonverbal.
The first example of persuasion I want to discuss is a media ad that I see often on television. The media ad is the Kellogg’s frosted flakes cereal commercial. The Kellogg’s television advertisement, uses a tiger (Kellogg’s mascot) to promote the breakfast cereal Frosted Flakes. In the Kellogg’s
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The Kellogg’s Frosted Flakes commercial uses kids, athletes, and a slogan to decrease the amount of thinking the receiver engages in about the content of the message. It decreases the amount of thinking because if kids like the sport and their being active after eating the cereal than the product must be healthy. So, that is why I believe there is no thinking involved in this commercial advertisement because it is all fun and being active, there is not message that you have to think about that is why I believe it uses the Peripheral Route. There is a low elaboration of the message and rational thought does not play a key role. So, in term as an audience watches the advertisement people are going to use very little cognitive energy.
The last component is liking. The Kellogg’s Frosted Flakes advertisement uses kids and athletes so that people watching (receivers) will feel more common during the commercial. The kids are generally doing something active together such as playing a soccer providing a sense of commonality because they are working with other to fulfil a common goal by being healthy. However, since the kids are playing soccer a receiver may like soccer and be able to relate to it. Now the receivers have that commonality they can relate to the commercial in term creating a likeness for the
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During interpersonal communication, a transactional process occurs when two or more independent people use verbal and nonverbal messages to create an understanding to influence each other to manage the relationship. Me and the persuader do not have a preexisting relationship nor do we know each other to well. So, what the persuader does is he gives non-verbal characteristics such as head nodding and smiling as friendly gesture of persuasion of course a sit there for minute and think about the car. The next thing the salesman does that he is interactive to what I do so as I look at the car he is doing the same thing. The salesman is now using face-to-face interaction with an interactive characteristic because we are both influencing each other and we are constantly aware of the other. We are adapting and adjusting to each other verbal and non-verbal
Often Advertising uses persuasion to inform the audience; in fact it is the most import aspect to advertising. Advertising would simply be a conversation between the communicator and their recipients if persuasion weren’t present. Although the basic purposes are to inform and persuade, it is left to the audience when it comes to differentiating between factual information and unethical persuasive tactics. The persuader, wishes for the consumer to act or believe in a certain way. Whether sought after actions are positive or negative, ends up being the question. In the modern world it has become more difficult to differentiate between truths and untruths; mainly due to the technological advances in advertising medium. Differentiating between facts and propaganda becomes increasingly more challenging when it comes to politics. Whether it is an election for student senate or the United States general election for Presidency; there are a lot of factors weighing in on the decision process. During an election year, persuasive tactics become essential in the success of a campaign. Although many voters have made up their minds when they are first bombarded by the political campaigning, these pre-developed opinions are not viewed as an impenetrable force by the campaigner. The campaigner typically recognizes these patterns in opinion and instead aims to persuade them from a different angle, most commonly the emotions surrounding the issues rather than the issues themselves. This paradigm changed in political persuasion was first seen September 7, 1964 when a rattling ad for Lynden Johnson played over NBC. The ad now known as “Daisy Girl” forever changed political persuasion in advertising. With this change came the issue of ethi...
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Andres Martin takes full advantage of the three modes of persuasion outlined by Aristotle and in the following few paragraphs, I will outline each
Nike's ads, like many other businesses, require interpretation. Some of their commercials go on at the conscious level, some unconsciously. I have a constructive point of view in that I view meaning as interplay between text and the reader. Texts are full of indeterminacy, which require the reader's active interpretation. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ads to themselves.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messagesfrom people who wish to influence our behavior and attitudes. Persuasion canbe used to accomplish good as well as bad, though, in my paper I willrefrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, andways to protect current attitudes and behaviors from change. When trying to persuade someone, there are two different methods from which to choose-the central and peripheral routes. The central route persuades by usingdirect arguments and pertinent information. The peripheral route persuadespeople by association with incidental cues
In conclusion, since the main part of advertising campaign lunching is making a change, it could successfully create an influential mental image to promote milk consumption as an essential individual’s need. The campaign marketers considers children as their target and by doing a comprehensive study on them tries to encourage their involvement.
According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and likeability, reciprocity, social proof, consistency, authority, and scarcity (Davidson, 2008)(Myers, 2010, pg. 237). These principles of persuasion impact our self-perception, our attitudes and behaviors, and our culture.
One simple way the ad emotionally appeals to readers is through its color selection. The ad begins with a dark background which sparks the imaginative creation of a cozy atmosphere. Additionally, the dark background keeps the reader focused on the coffee related items in the foreground. The ad displays a couple of large sized, severely crinkled-up wrappers that once contained one of Starbucks delicious bakery treats. The crinkled-up wrappers are brown in color which serve to make the audience feel warm and invited. The Starbucks Bench ad uses a mixture of brown, black, and contrasting white to create the “coffee-like” atmosphere that is warm and welcoming for readers. Many studies have shown that choosing the right color scheme is vitally important for advertising, “Researchers found that up to 90% of snap judgements made about products can be based on color alone, depending on the product” (Ciotti 2). Color selection has an extraordinary influence on the persuasive power of advertising. The Bench ad also employs other technics that add to the aesthetically pleasing visuals. The physiological need for food and drink can affect us emotionally. The food stain on the bakery wrapper reminds the reader of what it used to contain and appeals to the physiological need for food. The presence of the coffee cup appeals to the physiological and emotional need for drink and energy. An ad with something as simple as a few crinkled bakery wrappers, when combined with the right placement, lighting, words and color scheme, can prove to be a truly emotional experience for a
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
The book, Influence: The Psychology of Persuasion by Robert B. Cialdini illustrates the implementation of reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book identifies these six principles as weapons of influence in aiding with persuasion. The following explains and applies each principle.
Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors.
In today’s media advertisers are always trying to connect to the viewer as much as possible. In Extra’s “Origami” commercial the advertiser certainly connects to the viewer by pulling on their heartstrings. They also try to make the viewer feel as if they are in or how it would be like to be in the position of the characters in the commercial. The advertiser uses emotional settings that many people can imagine happening to make the viewer think about what they would do or what it would be like, as well as get a physical reaction from the viewer. With this in mind the two-factor theory, proposed by Stanley Schachter and Jerome Singer, is what occurs with the viewer throughout the commercial. According to this theory, our emotions are created by our physical reactions combined with our cognitive
Ethical-Being in accordance with the accepted principles of right and wrong that govern the conduct of a profession: an ethical act. See Synonyms at moral. www.thefreedictionary.com/ethical
... Dittman also stated that “the average child is bombarded with more than 40,000 TV. commercials a year” (Dittman, 2004). The campaigns shown on TV persuade children to feel that They desperately need the product and that they have to nag their parents into buying it. product for them, or they will be left out of the cool crowd.