I. Executive Summary Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products, including a new line of clothing specially design for women. Growth potential appears very good especially in the overseas market and the young and mature women and younger market. Gaining a larger market share in this
I ride a black Harley Sportster. It’s highly customized, pristine and I love the feel of it between my legs on the open road. While I like to ride fast, today I’ll be taking it slow to keep from pavement surfing. It’s surprisingly easy to do after a hard rain. In the last six
Introduction The 1900s, a remarkable year when William S. Harley and Arthur Davidson made history by revealing to the public the first production of Harley Davidson motorcycle. In the year 1901, William S. Harley, sketched several plans for a small engine with a displacement of 116 cc and 102 mm flywheels. This engine was designed to fit in a regular pedal-bicycle frame. Over the next two years, Harley and his childhood friend Arthur Davidson worked on their motor-bicycle. It was completed in the year
ordered or already purchased a Harley. Reasons I hear from other riders and potentially interested persons as to why they have to have a Harley: It is the only real American made motorcycle. A Harley is the best motorcycle on the road. Harley Davidson is the oldest motorcycle company. A Harley Davidson is a good investment. American riders do not want to ride "Jap Junk." Riders do not want to start on something small and have to trade up. Fact: Harley Davidson is not the only American made
Products and Services The products and services offered by Harley Davidson focus around the sales and support of their heavyweight motorcycles. Since 2009, Harley Davidson has made an effort to divest itself of product lines and other ventures which detract from their core competencies. The firm has made strides to differentiate itself as a custom solution for the avid motorcycle enthusiast. Motorcycles The primary focus of Harley Davidson is comprised of cruiser and touring motorcycles. After
Milwaukee is where it all started for Harley Davidson. In 1903, William Harley Walter and Arthur Davidson created the first of millions Harley Davidson. It was one of the two major motorcycles that were able to survive the great depression. Since 1977, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine displacements greater than 700 cc, designed for cruising on highways. It is one of the most well known brands in the world of motorcycles
Harley-Davidson Circle Organization Harley Davidson’s remarkable success and turnaround from a company nearing extinction to a business model of success (James & Graham, 2004; Johan Van & Brian, 2000; Teerlink & Ozley, 2000) is secured by the environment developed at Harley-Davidson through the organizational changes led by former CEO Rich Teerlink. Mr. Teerlink fundamentally changed the structure of Harley-Davidson from a command and control, top down leadership company to one of collaborative
Harley Davidson Is More Than A Name It’s just one year till Harley-Davidson’s 100th Birthday! But what is Harley-Davidson, you may ask? Well I’m here to tell you .Get comfortable we’ve got a lot of ground to cover. Although the Indian motocyle was the first motorcycle to be built in the U.S. in 1901 by the Hendee Manufacturing Company of Springfield MA, and the founder George Hendee called it a motocyle instead of motorcycle. After a 50 year battle of engineering and marketing Harley-Davidson
Harley Davidson This report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something working for them. That something is called ”strategic planning and development.” With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson
Introduction Harley-Davidson, Inc. (NYSE: HOG, HDI formerly) is one among the top heavyweight motorcycle manufacturers worldwide. It manufactures heavy motorcycles and is US-based (Milwaukee, Wisconsin to be exact). Harley-Davidson is a parent company of a group of companies – inclusive of the Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company makes sales of over 750cc class motorcycles made for cruising on highways; it offers over 30 models of motorcycles
We can analyze whether Ducati should enter the Cruise market of Harley Davidson or not by doing a SWOT analysis and the benefits Ducati will be able to attain financially in the new market. Strengths: Ducati is known for its brand and quality. They also distinguish themselves from the other competitors with unique and innovative design which gives them technical superiority. Ducati is associated with the lifestyle of people and it created the “World of Ducati”. It will be able to do well in the
reputations in the past to appeal to the nostalgia felt today. One such case where these is a correlation between a company and city are that of Harley Davidson, founded 1904, and Milwaukee, Wisconsin. Both have sought to rebrand themselves to the public and consumer, with Milwaukee seeking to transformation its image into that of a young and vibrant and city while Harley targets a new clientele. It is this shift to Harley’s "cult branding" to attract new clients that parallels Milwaukee's attempts to integrate
major sources of noise, we often are unable to monitor them. Major sources of noise can be airplanes at takeoff and landing, and a truck just off the assembly line, yet we seem accept and enjoy countless other sounds, from hard rock music to loud Harley Davidson motor cycles. The following areas will be investigated in some detail; adolescent education, neural-effects, sleep, hearing damage, occupational environment, transportation, and physiological effects. Introduction Almost everyone has had
better understand customer needs and build long lasting relationship with customers. A Harley-Davidson motorcycle is more than just a mode of transportation or ordinary product. It's an American icon that is much loved and recognized around the world. So, while we are dedicated to continuous innovation, we have opted for evolution more than revolution to carefully preserve the elements that make a Harley distinct – Posse ride is one of the key elements. Riding is the essence of motorcycling
Overview Harley-Davidson’s management had much to be proud of as the company wrapped up its Open Road Tour centennial celebration that began in July 2002 in Atlanta, Georgia, and ended on the 2003 Memorial Day Weekend in Harley’s hometown of Milwaukee, Wisconsin. The 14-month Open Road Tour drew large crowds of Harley owners in each of its five stops in North America and additional stops in Australia, Japan, Spain, and Germany. Also during its 2003 centennial year, Harley-Davidson was named to Fortune’s
Harley Davidson: The American Legend The first thought of motorcycles as a means of transportation began in the year 1900. The pioneers’ of this field were William S. Harley and his lifelong friend Arthur Davidson. They were both born and raised in Milwaukee, WI. It took them almost three years to build their first production ready motorcycle which was a single cylinder, 10 cubic inch engine. It was bolted directly to a bicycle chassis driven by a pulley system with a leather belt. We are going
Introduction Harley-Davidson Motor Company is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harley") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization with its special engine roar and signature teardrop gas tank which is considered a unique experience that symbolizes the best of the
how powerful of a symbol it has become. You wouldn’t consider the fact that someone drives a Honda Accord a defining characteristic of his or her identity but somehow that changes when it becomes a Harley Davidson Heritage Softtail. "Four wheels move the body two wheels move the sole" (Harley Davidson Ad/ 1992). It becomes clear that the motorcycle is much more than a vehicle; it is a manifestation of American values. When you break it down nothing seems more American that freedom, and brotherhood
The strengths of the Harley Davidson company are many. Harley-Davidson owns one of the strongest brands in the world, which helps it attract and retain a loyal customer base. The company established a strong brand image with its motorcycles achieving iconic status and being ranked among the world’s most valuable brands. Harley-Davidson has been continuously ranked among the top 100 global brands in the world. The company holds 55.7% share in the US heavyweight market; and is ranked #1 or #2 in the
risk and capitalize on returns in profit. Global expansion has developed a tactical imperative for nearly all large organizations and marketing managers have a great deal on their hands in developing, monitoring and changing these strategies. Harley Davidson has been no stranger when it comes to crossing into international sales. Global Recession With the emergence of the subprime meltdown, the United States economy was beginning to spiral into a recession in 2007. A downturn in the U.S. housing