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Swot analysis on indus motors company
SWOT analysis for motorcycle industry
Harley davidson market strategy
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We can analyze whether Ducati should enter the Cruise market of Harley Davidson or not by doing a SWOT analysis and the benefits Ducati will be able to attain financially in the new market.
Strengths: Ducati is known for its brand and quality. They also distinguish themselves from the other competitors with unique and innovative design which gives them technical superiority. Ducati is associated with the lifestyle of people and it created the “World of Ducati”. It will be able to do well in the new market since it an established brand.
Weaknesses: Ducati sales was concentrated towards the younger generation males only. They had a very narrow market as most of their motorcycle was purchased by young males. Entering the new market will be difficult.
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They can expand its market share.
Threats: Ducati faces threats from its competitors like Harley Davidson’s, Honda and Japanese models. The other brands also have a strong brand image in the new market. If Ducati was to enter the Cruise market, then it may lose its competitive advantage of supplying only to sporting bike industry. It might even disrupt its own brand equity.
If it doesn’t enter the new market, then there is no risk of failure and they can concentrate completely on their niche market. They can further expand their existing network and loyal customers and build on that.
If Ducati wants to enter the cruise market, it must be able to differentiate itself from its competitors. It must incorporate some unique features to the cruise model which requires investment.
Ducati will need to develop a strategy to attract the customers in its new market. Since Harley-Davidson is already a big player in cruise market, to be profitable in this sector might be time consuming and difficult for Ducati. Also, Harley-Davidson has a loyal customer base which might make it tougher for Ducati to attract more customers towards its
The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies of scale as larger ships were able to accommodate more customers as well as to create additional opportunities for onboard sources of revenue. The global growth rate of the cruise industry has been enduring and stable, at around 7% per year in spite of economic cycles of growth and recession. For instance, the financial crisis of 2008-2009 has not impacted the demand for cruises. This underlines that the industry has been so far fundamentally supply based; the ships are built and the customers are found to fill them through various marketing and discounting strategies.
• The people in the company and the passion which the people have for what they were doing. Weaknesses • Sales amount was going down. • Dealers don’t have the time to educate customer in each product of every line that they carry. • Just focus on the retailer instead of the end-users. • Competition - There are now more than 20 manufacturers in the bicycle industry and Specialized will need to stay at the forefront in order to keep its leadership.
If DMC loses Hamilton, other than lost dollars, which doesn't seem to be significant, DMC could lose brand image and reputation as a result of being downgraded in the industry. This could be worse than lost dollars. In addition it could lose the industry by losing the leader of the industry. Although this market is a small slice of DMC's revenues, one cannot afford to easily lose market share. In addition, this could have spill over affects in it's other markets when it circulates that DMC was a "failure" in one market.
Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly became the main target audience for many of Harley-Davidson’s marketing efforts. With sales increasing and the industry growing, many "motorcycle clubs" and "rallies" were introduced. Unfortunately, due to the lewd behavior displayed by most people associated with these clubs and rallies, bikers typically had an image of being disorderly and raucous. Harley-Davidson’s image itself took a big shot due to the Hells Angels. This was a motorcycle gang wishing to become notorious for "drug trafficking and other organized crime activities," who used only Harley-Davidson motorcycles. All of this combined to lead to a decline in demand and sales throughout the entire industry during the 1960’s. The industry was really helped out with the release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day.
Carnival Cruise Lines was the most popular and most profitable cruise line in the world. In regards of threat of new entrants, it is very difficult to enter in the cruise industry. The competition ne...
The demand for Harley-Davidson is in excess; the company utilizes customer surveys along with motorcycle rallies while conducting market research. This research did lead Harley; it led the company to start manufacturing motorcycles designed for women. There has been a 10% increase in the number of women riding the motorcycles since 1987. On the company website, Harley does have a page set aside for riders who are women. Harley-Davidson appeals to its customers by way of brand identity. “The value of brands in today’s environment is phenomenal. Brands have the power of instant sales; they convey a message of confidence, quality and reliability to their target market” (Learn Marketing, n.d., p.2). Everybody recognizes a Harley-Davidson’s bar and shield symbol. Having ownership of a Harley motorcycle signifies American pride, a...
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments."
In this paper the topic of the Triumph Motorcycle Company’s history will be covered from the very first motorcycle Siegfried Betteman and Muaritz Schulte Betteman built; to the motorcycles the new owner John Bloor and his 600 employees are building at the Hinkley factory in Great Britain. Triumph Motorcycle Company has been overly concerned about the quality and performance of the bikes that leave the shop. With their concern, the company that started from strapping a motor to the downpipe of a bicycle has made it through two world wars and a depression. They changed that simple concept to a highly engineered and well thought out quality bike.
In the modern world of conducting business, any company that wishes to succeed must differentiate its products or services from others in the industry. Differentiation makes it possible for consumers to point out notable differences between one company’s products as compared to those of competitors. Differentiation helps companies build brand loyalty as the uniqueness keeps customers fixed on a particular product. BMW is one of the most popular automakers in the world today. It definitely uses differentiation as a strategy to beat off competition by building products that are innovative, detailed and incomparable to those of competitors.
Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future, other kinds of competitors are expected to arise: Chinese companies whose ability to imitate and create similar products at highly competitive prices is getting more and more dangerous (Piaggio, 2008)
When thinking about motorcycles, Harley Davidson is a name that immediately is thought of. Harley Davidson has done an excellent job of branding and making their products known along with being industry
The company’s current strategy is to attract more repeat cruisers and new cruisers of different segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a low to moderate price for affordable cruises for middle class, and longer luxury cruises for affluent classes. As part of the company’s plan, Carnival is "going global" through a joint venture with Hyundai Merchant Marine to the Asia market.
Porsche came out with the models of 914 and 944 because they take the consumers with lower income into account during the recession of 1970s. They redesign, reposition and reprice the vehicles so that it is allow the consumers to purchase the product for the purpose of social class, family needs or status. With this, Porsche still able to create loyal customers even if the economic situation did affected their business when they have considered their customers’ personal income, savings and interest
Honda- focused differentiation, medium pricing, breadth of product line is high. Strengths are quality, reliability, overall value, and styling.
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.