Bionicle Essays

  • LEGO and the Market for Children’s Building Blocks

    2903 Words  | 6 Pages

    “Annual Accounts 2001.” 2001. . Annual Report: MegaBloks Inc. “MegaBloks Quarterly Report 2002. 2002. . “The Ultimate LEGO book.” New York: DK Publishing. 1999. Heller, Richard. “(Re) Building Blocks.” Forbes. 168.13 (2001): 154. Mand, Adrienne. “Bionicle Web Chronicle.” Advertising Age. 72.33 (2001): 21.

  • What makes us feel good about our work?

    677 Words  | 2 Pages

    few points where I would not accept with him. The author argued that the number of bionicles built in the second condition of the experiment were lesser than those built in the first condition as the bionicles were disassembled in front of the people. I would like to argue against him as the people were told that the bionicles will be disassembled and used for the next participants. The people know that the bionicles they constructed would be disassembled at some point. It doesn’t make a difference

  • Personal Experience: A Perfect Christmas Gilft

    602 Words  | 2 Pages

    Christmas has always been a day full of surprises. Every Christmas there is something special that I look forward to, but one Christmas stands above the rest. This day will forever be in my heart as the best Christmas I have ever had, for good reason too. I received a gift that has become my haven for when times get tough. Ultimately, when I look back to that special Christmas, I realize that humans all around also have a “haven,” a way to escape reality, and my escape from reality is video games

  • Lego Research Paper

    749 Words  | 2 Pages

    Perhaps they make their theme design less story-based, and any stories don’t bind to any individual set. This would allow them to continue theme-based merchandising, but let builders make their own stories. Perhaps Lego does what they did for their Bionicle theme, where the story is there, and it is bound to the characters and their interactions, but the sets themselves are merely figures, not story instances, and the storywriting itself is mature and not just a bunch of click-bait aimed at 6 to 8 year

  • Why Is Writing Important To Me

    1151 Words  | 3 Pages

    Reading has almost always been an integral part of my life. I remember way back when I was a little kid, my mom helped me learn how to read in small steps. When I was young, I did not really enjoy writing. Eventually, both reading and writing became things I enjoyed and even abilities I employed in my spare time. Reading and writing are both in my favorite hobbies, although I do not have as much time for them as I did in high school. It is not quite as fun when the are assignments, but I manage.

  • LEGO Case Study

    1358 Words  | 3 Pages

    LEGO company had some crisis during 1992 until 2004 which led to the downfall of the company. Since 1992, LEGO’s profits had turned down and unfortunately in 1998, it posted its first ever loss which was at £23 million. Moreover, 1000 employees of the company were laid off in the exact same year of their loss. The first LEGO products featuring licensed characters which were not designed in-house were LEGO Star Wars and Winnie The Pooh. They were created in 1999. While in 2000, LEGO Harry Potter characters

  • Lego: The History Of Lego

    1527 Words  | 4 Pages

    To begin I will tell the history of Lego. Master carpenter Ole Kirk Kristiansen opens the doors of his business in 1932, in the village of Billund, Denmark. He made stepladders, ironing boards, stools and wooden toys. His son, Godtfred Kirk Christiansen, started to work in the business at the age of 12. In 1934, Ole Kirk Kristiansen Company and his products now adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). After some time, they realized that in Latin the word "LEg GOdt"

  • Lego Case Study

    2205 Words  | 5 Pages

    Introduction Our group’s research is on The Lego Group. Founded in 1932 by Ole Kirk Christiansen, Lego is now an iconic brand internationally recognised for its production of Lego brand toys.1 1. Company Description of LEGO 1.1 Nature of LEGO business The company’s principal activity is making and retailing toys. It is a major competitor in the toy industry. Lego produces differently coloured bricks that can interlock with each other to create structures. The bricks are sold in sets consisting the