Papa John's Strategic Initiatives
We already know that Papa John's is a major player in the Pizza industry but the big question is what does the future hold for them. What is the next step or steps that they must take to get a head of the competition as well as just sustain their place in the market.
The first strategy they should build on is their brand name, Papa Johns. They might not be number one in what is a very large market place but number three is not bad. People know the name Papa John but it is still not as prevalent as Pizza Hut or Domino's. Granted it has not been the marketplace near as long and does not have the brand loyalty of the top two but keep in mind where they have come in a much shorter period. Most of the brand loyalty of the top two comes from habit of repeat business and remember that habits can be broken. To do so you have to put your brand out in the eye of the consumer to remind them that they have options. It takes only one chance to start a new habit. By taking advantage of the brand status you do hold is how you grow your customer base.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
marketplace no matter what the product is when a company begins sacrificing at the customers expense people take notice quickly. This is when the buyer thinks they would be willing to give a little more in the price to be happy about their purchase. This is when Papa John steps in and reminds us all that they have been number one three years in a row in customer satisfaction. People take notice of the decisions that other people make. If they see an empty Papa Johns box in the trash of their next door neighbor they will take notice.
The sampling strategy was a huge success. Free samples of the subs were given out to people for them to taste it. The shop’s name was also being brought to the attention of passersby. All the advertisement that Jimmy Johns does has its name and logo in it. This is to promote awareness. Another thing that made the sub shop so successful was the culture that the owner created. He had a sense of humor and made sure that all the ads shared the same hilariousness. All the colors and signs in the stores are part of the funny environment of Jimmy Johns. The delivery system is a huge part of the company. The sandwiches will be delivered with any form of transportation available. The company refuses to offer discounts or coupons because they use all their revenue to make sure that the ingredients are the best they can be.
Panera seems poised to continue to dominate the bakery-café market and continued sustainable growth is very likely.
...erience. Due to low switching costs and many competitors both entering and existing in the market to keep yourself out in front you have to prove to be different. Offering many options to save along with convenience will help Publix keep their market share for many years to come.
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
...provide the consumer with alternative products they have to be able to shift with the trend in order to keep up. So Domino’s will have to offer healthier alternatives, what products to offer and how fast will they be able and adapt to these changes.
S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
The first Pizza Hut opened in Wichita, Kansas in 1958 (Qadir, 2013). Two brothers, Frank and Dan Carney, borrowed $600 from their mother, rented some second hand equipment, and started what was soon to be one of the largest restaurant chains in the world. Their success is in large part accredited to it’s franchising, which started a year later in Topeka, Kansas. Today, Pizza Hut has expanded to over 13,000 restaurants in the United States and all over the world (Pizza Hut, 2014). Pizza Hut’s explosive growth can also be accredited to its versatility.
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
For example, in cities like Los Angeles, Houston, New York, Chicago and San Francisco I would make all stores bigger and widen the selection. Most people like myself go to 7-Eleven if they are either on the road or just need something quick. If I was a key exec, I would want us to be more than that. I would try to tap into the demographic that goes to Walgreens and Rite Aid and become even more of a convenience store. I would introduce new products that become synonymous with our brand in the mold of the 7-Eleven
To expand geographically, Angelo 's Pizza needs to develop a policy of being a place with a warm, customer friendly culture and offering a unique high quality pizza made with the highest quality ingredients.
Goals CRM strategy to analyze the components of any business in order to collect the most important factors which play a positive role in supporting the CRM strategy of Pizza Hut to submit proposals on those factors do not play a vital role in the Pizza Hut CRM strategy.
How can McDonalds increase its sales, market share and profits in a fiercely competitive industry?
And by using their strategy, I believe there will be more pizza store will like to sign contract with them too. From this scene, I can see how important of marketing, a good marketing can attract the new customer and expand the range of customer, which can increase the profit of the company
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
This report provides an analysis and evaluation of strategy implementation used by California Pizza Kitchen (CPK) and discusses the effectiveness of their strategy through organization design, control systems, people and culture. My research concluded that CPK relies on control systems to undertake a majority of the company’s operational activities and that human resources and organizational culture must support the strategy implemented, which it does in in the case of CPK.