Pizza Hut Case Study

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The first Pizza Hut opened in Wichita Kansas in 1958 (Qadir, 2013). Two brothers, Frank and Dan Carney, borrowed $600 from their mother, rented some second hand equipment, and started what was soon to be one of the largest restaurant chains in the world. Their success is in large part accredited to it’s franchising which started a year later in Topeka Kansas. Today, Pizza Hut has expanded to over 13,000 restaurants in the United States and all over the world (Pizza Hut, 2014). Pizza Hut’s explosive growth can also be accredited to its versatility. Pizza Hut’s can be found in large retail chains, travel centers, in shopping malls and on military bases. Another explanation for Pizza Hut’s success is that it offers dine in restaurants as well as delivery service that started in 1988 and prevails as the fast growing part of its business. An innovator in the pizza industry, Pizza Hut was also the first to offer online ordering. Pizza Hut’s menu is also one of the reasons it remains one of the world’s largest pizza chains. It includes salads, two types of pastas, sandwiches and desserts. It was the first to offer both pan and stuffed crust pizzas. It has also created WingStreet, a sub-brand in the United States that offers three different types of chicken wings with a selection of eight different sauces.
Pizza Hut’s organization cares about more than just offering a variety of products; it also highly values quality service. This is evident in their utilization of a performance measurement known as CHAMPS (Qadir, 2013). CHAMPS is an acronym that stands for cleanliness, hospitality, accuracy, maintenance, product quality and speed. To enforce these standards, Pizza Hut uses secret shoppers who randomly shop at Pizza Hut a...

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...assess an applicants’ overall job-fit for working at Pizza Hut because they don’t ask questions that might reveal the applicants’ knowledge, skills, abilities, drive or commitment. (J. Russell, personal communication, March 25, 2014).
Improving the pre-hiring assessment and the interview process could do a lot to correct Pizza Hut’s recruitment and selection processes. Developing more complicating questions on the assessment, and especially during the interview, would maximize the effectiveness of Pizza Hut’s hiring practices. “Interview questions should be designed so that candidates describe things they actually did or said in a previous situation and the outcome of their actions” (Information to Consider, 2013, para. 3). Asking questions related to the job and then probing applicants’ responses increases the chances of finding the right candidate for the job.

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