art

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In the words of Manfred Steger “globalization is about shifting forms of human contact”(9). He claims that globalization is a word we use to encompass the growth of an integrated global economy that involves the local and global intersections of art presence. Steger holds the idea that we should use the term globality instead of globalization because globality signifies a social condition that is capable of transformation (8). Globality as a term envelopes the global connections and interactions of the political,cultural, and economic processes that make up our worlds’ boundaries.
There was once a strong geographical distinction between local and global, but in order to understand the process of globalization, it is wise to take a look at what is occurring at the local level. Malcolm Bull expresses the idea that there are two economies in the art world, one economic and the other cultural or in other words the art market and the attention economy (188-189). The cultural focuses on the social process of art and its relationship of the art to the art audience, and its presence in the ...

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