Why You Should Beat Your Wife

“Do you still beat your wife?” is the first thing that catches your eye in this advertisement. (see figure 1) A man, whom I assume is the husband, has his wife bent over his leg with his hand cocked back, ready to fire at any second. Both people are smiling making you look to the small words to see what the hell this ad is really about. My first thought when I see this ad is that it can’t be that bad, I mean both parties are smiling and seem to be enjoying the spanking the woman is receiving. The small print states that “maybe you should never have stopped. Read why in this rollicking, provocative, yet educational booklet entitled, “Why You Should Beat Your Wife,” written by an eminent practitioner of this manly art. Send fifteen cents in

Nowadays, if this ad was printed in any magazine, newspaper, or appear in someone’s newsfeed on Facebook you would have the streets of New York lined up with feminists dressed as vaginas chanting “Twist and Pull” to take down any man who stands in the doorway of equality. But, assuming this ad was printed a very long time ago before snowflakes and tide pod challenges, most people would get a good chuckle and send in their money and learn why they should continue to beat their wives or use it to beat everyone else out in a drunken, inappropriate family show-and-tell. The man is smiling in the picture, as is the woman, making me think that beating your wife is not only all that bad, but is a very manly thing to do and might even be fun. Every person with male genitalia wants to be manly right? Order the book and become even more manly or even gain some knowledge and help yourself down the road to manliness. The words “maybe you should have never stopped” might hit a nerve on an egotistical past wife beater, who thinks the ad is saying he isn’t a man just because he stopped beating his wife and no ad is going to tell him he