Listen 60 Scene Analysis

Listen 60: No More, is a campaign used to raise awareness and advocacy for domestic violence and sexual assault. In 2014, following allegations behind the Nation Football League (NFL) choosing money and promotion over women and men falling victim to sexual assault and domestic violence, the NFL partnered with Listen 60 to run their version of the campaign. During September of 2014, it came to the public eye that Ray Rice 's then fiancé, turned wife was falling victim to domestic violence at the hands of the Baltimore Ravens Running Back, this case forced the selectively silent corporation of the National Football League to shed light onto why Ray Rice, was the 11th football star player to face domestic violence and assault charges and not be

The first scene you see is the living area, starting with the mantle and fireplace. The room is dim as of if the incident could have taken place around sunset time. The mantle looks to be intact when we first catch a glimpse of it then as the camera is slowly shifted to the sitting area of the living room you can see objects that would have been on the mantle lying on the floor along with the carpet underneath the furniture being shifted with such force as to bunch up. Next, we see a shot of the kitchen with a dripping faucet and a sink full of dishes filled with food to be discarded which could have led up to the woman ordering a pizza. Then we are moved into a bedroom, where the bed is unmade as well as the sheet has been pulled halfway off the mattress. The viewer is lead to believe that an incident could have taken place in the bedroom too, as well as Listen 60 used this scene to emphasize that sexual abuse among couples happens too. Following the bedroom scene, we are shown a shot of a hole that had been punched into the wall by the attacker. That gives the viewer definite area to draw a conclusion that violence has just taken place. Lastly, the last two and most important scenes are shots of the staircase where a collage of happy, smiling and

Listen 60: No more, was paid for by the National Football League, in an implicit way to provide logos appeal on recognition. At the time that the advertisement was run the NFL was under a lot of scrutinies as to why 17 active players were charged with cases of domestic violence, assault, and even murder. Yet the NFL was taking no action against those players. Following the conviction of 15 of the 17 players, the NFL kept 12 of those players on staff and actively playing football. The Nation Football League used their authoritative or ethos appeal to back the Listen 60: No More campaign, in order to provide a response to the judgment the league was receiving. The Listen 60 ran No More as a campaign against domestic and sexual violence, but with the ethos appeal of the NFL to run the campaign the public service announcement was more of an advertisement for Listen 60, as sells in their awareness products and advertisements increased and an influx of people paying to join their campaign. The pathos appeals the NFL and Listen 60 used throughout the commercial presented itself as being beneficial with both sells for listen 60 rising and the public eye downgrading the situation of the NFL choosing money and promotion over women and men falling victim to sexual assault and domestic violence. The