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Effects of society on fashion clothes
Effects of society on fashion clothes
Effects of society on fashion clothes
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Today there seems to be only one-way people identify the quality, and class of clothing. The way people do so, is by looking at the brand name of the product. Not only does the brand have persuasion on the class and quality of clothing, but it also causes a separation in social groups. Branded clothing makes an argument because the people of our society would rather pay more for an item that’s been with branded with a respected and well know company rather than buying cheaper non-branded clothing. The clothing people wear tends to reflect on their social status, or class. Overall the three things brands do, is change the value and cost, perception of others around you. I will be explaining why brands bring separation to social class, the value and cost quality why society would rather buy from these brands. …show more content…
The clothes people wear reflect their social status. If people wear brands of clothing that are known to be popular and expensive they will be looked upon highly in society. The suit identifies people such as businessmen and leaders of huge corporations that are seen walking around wearing designer suits. They are perceived highly in society because these brands of clothing are expensive and this earns them respect socially because they look classy. Whereas if people wear clothing that isn’t branded or not very well known they won’t be perceived very highly in society and may not receive any sort of social status. This can be someone who just wears casual looking clothing, all day, which can include of not very well known brands. In society this person is perceived as average or someone with not a lot of money because he or she doesn’t wear known and expensive brands. The brands of clothing people wear can separate social classes and create a higher
People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive. People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just people’s wants. Steve McKevitt claims that people give more thought on features or brands when they need to buy a product, “It might even be the case that you do need a phone to carry out your work and a car to get around in, but what brand it is and, to a large extent, what features it has are really just want” (McKevitt, 145), which that means people care about brands more than their needs. Having shoes from Louis Vuitton or shoes that cost $30 it is designed for the same use.
In society today, the clothing that someone wears is basically a billboard for his or her personal, or family's financial situation. For children in public schools, fitting in with the popular, or most fashionable people is probably the most important thing to them. When children are preoccupied wi...
Through out history people have been influenced by many things in society, art, music, and role models are all some of examples. One of the biggest things that makes us who we are and that we can use to tell other people what we are all about is clothing. Lawyers and doctors don't wear jeans and t-shirts. Instead they may sport a coat or shirt and tie. You don't see many garbage men wearing suits and tuxes.
The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones. Luxury products are usually identifiable through exceptional quality and high aesthetic appeal and value, and often belong to the range of products which can be clearly identified either through logo, brand name or design elements. The central features of a luxury brand are: perceived exclusivity; well recognised brand identity; high levels of brand awareness and strong sales and customer patronage.
Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and
The main objective to professional dress codes is to always dress appropriate according to the situation or the setting it is required to take place at. Not all individuals have the same idea as professional because the appearance matters to the observers in crowds. So the point is not everyone thinks that suits and ties are the only professional clothing to wear.” (Micheal Page 1) “According to a series of studies published in the journal last year, flashing designer brands can provide an advantage. When wearing perceived high-status clothing, people gained cooperation from others more easily, scored job recommendations and higher salary, and received higher contributions for charity.The clothes people wear specifically, the meaning we have associate with them and the feelings they evoke in people puts them in a different mindset.” (Eva Rykrsmith
Sparkly tops, cozy pants; we never know where they come from. Maybe a kid made them under horrible conditions, you never know. My mom used to buy a lot of Gap clothes, but during 2005 she stopped. I was little so I didn’t understand, but my oldest sister did. Some rumors were going around that Gap made kids work. They forced them to produce clothing , only gaining one cent per month, they were paid less than adults. Kids were sewing and packaging the clothes. When my sister became an adolescent she started getting picky about clothing. She always wanted to dress like everyone, and the brand trendy new handbag of year was part of it. Living in Paris during a part of her teen years made her very picky and critical over how people were dressed. Paris is known for being a very influential city on fashion. I shop a lot, and Gallerie Lafayette is one of my favorite places. They have some very famous designer brands, and some very expensive prices too. On Christmas, all of Paris’s shop windows were decorated with moving dolls, created by Karl Lagerfeld. When I shop for outfits, I never know where they come from. Despite the fact I can’t know who made it, I can still know the history behind it.With all the things I know, I hope my presentation will turn out great. Learning about this topic more deeply will also help in life. At first, I didn’t what topic to choose, when Fashion popped out of my head I was very ecstatic. Being able to share something I am truly passionate about with the class is exciting.
Purchasing brand-name clothing can be extremely costly. Imagine this. There are two men named Luke and Gary who are looking for a navy blue dress shirt to wear to an event that they will be attending that evening. However, Luke went to TJ Max, and Gary went to Nordstrom. The shirts that they found were of a similar quality, however Luke saved much more money by going to TJ Max. Now why would someone pay that much money just to wear brand-name pieces? Also, because many brand-name companies don’t have clothes that will mix-and-match, with clothes from other companies, a person invested in brand-name clothing has to purchase more of those extremely expensive outfits. There are some people who believe that if they have the money to waste then why don’t they spend it on the brand-name clothing that they would like to wear. What these people don’t realize is that there are much better causes out there. While they are out there extravagantly spending their money, there are children in Africa who were born homeless and sick and need help.
There is much scholarly debate over fashion and clothing and their importance within present day society. Fashion and clothing can be defined as many things that hold our society together. Fashion can be defined as a prevailing custom or style of dress, etiquette and socialising, or the conventional usage in dress and manners, whereas clothing is defined as garments collectively or something that covers. If fashion and clothing were abolished there would be no room for individuality, the world’s population would be uniform. There also would be a loss of the distinctions between social classes, which was most predominant in the 18th century but is still present today. However fashion being abolished would have little impact on tribal and classless societies as it does not exist there. The abolishment of fashion and clothing would also change the dynamics of the social world and social relationships.
A lot of people have a favorite store to shop at while some don’t really care about where they get their clothes. They may prefer expensive brands such as Hollister, Gucci, Nike, and more while some may just prefer anything that fits into their budget (generic brands) such as Bogo, Mossimo Co, and some unknown brands. Although popular brands and generic brands of clothing bear major differences, such as their affordability, they both produce a stigma of wearing popular brands of superiority amongst society.
Fashion in the 21th century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3).
When society is over-loaded with the amount of information, branding helps to create clarity in consumers’ minds. According to Kapferer (2008), a brand has two different functions: to distinguish products from each other and to indicate a product’s origin. P. Kotler, G. Armstrong, V. Wong and J. Saunders (2008) defines national brand (also called manufacturer’s brand) as “a brand created and owned by the producer of a product or service”. National brands have been the leaders on the market since the last century, but there is a rapidly growing competition from the private labels. Lincoln and Thomassen (2008) define private labels as retailer brands: “brands which are owned and sold by the retailer as well as distributed by the retailer”. Retailer
There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. Even people who don’t seem to bother with matching clothes or wearing a designer label or walk around wearing clothes that are torn and dirty, are making a statement. What remains to be examined is whether or not there is a clear relationship between the clothing we wear and our social interactions.
“Class is something beneath your clothes, under your skin, in your reflexes, in your psyche, at the very core of your being” (Annette Kuhn, 1995). As rightly said by Annette Kuhn class is something that is all around us and has been all around us since times immemorial. Class refers to a group of people sharing a similar status, power and amount of wealth. People belonging to the same class have a very similar influence on the society and the people around them. Classes in the society are mostly unequal and people are divided on the amount of economic wealth that they possess. There have been occurrences of most exceptional inequalities, that range from extreme wealth to life ending poverty. Where the people with the most wealth mostly belong to the upper classes and the ones that are not that high on the economic ladder stand very low on the social ladder as well. Class has various stigmas attached to it. For example, people that belong to a certain class are expected to do certain jobs that are just meant for them which the other classes cannot do.
"Clothing is primarily a means of communicating, not personal identity, but social identity" as, said by Noesjirwan and Crawford (1982) who defines clothing as a ‘code’ (McCracken and Roth 1989) or symbolic representation. Clothing has been spoken by many theoriest in the past and they refer clothing as a code, a language, which allows a message to be created and (selectively) understood (Hollander, 1978; Holman, 1980; McCracken and Roth, 1989). Compliance towards a brand today showcases the social strata of the individual or the social group they belong to. "If I'm wearing a white T-shirt and sneakers, that label [Armani] will fill in the rest of the information about me. I want to give out the right impression", says a customer in a London shop selecting her tenth pair of Armani jeans (Financial Times, 1995). This statement by an individual showcases the importance of branding. Today if we talk in any industry branding is playing a vital role. International brand development or entry technique is employed by creation of brand that is recognized as a social brand. Consumers’ perception today, among the young youth as said by Belk et al., (1981) is "consumption-based stereotypes", which means creating a perception about a persons wealth by what they own and not knowing the person. It could be termed as unanimous judgements about the person without actually knowing the person. This paper will look into the academic literature available in consumption pattern in fashion brands and would further elaborate in the entry techniques in developing or emerging nation. This paper would also highlight the importance of building brand equity and maintenance of the same. In a put shell this paper would deal with the relations...