A lot of people have a favorite store to shop at while some don’t really care about where they get their clothes. They may prefer expensive brands such as Hollister, Gucci, Nike, and more while some may just prefer anything that fits into their budget (generic brands) such as Bogo, Mossimo Co, and some unknown brands. Although popular brands and generic brands of clothing bear major differences, such as their affordability, they both produce a stigma of wearing popular brands of superiority amongst society. The popular brands of clothing are usually costly yet provide better quality. These brand name article of clothing that get big reputations because of the logo placed upon them or the reputation of the company, have become highly popular amongst many consumers. People have come to the assumption that if it costs more and is branded with a popular brand, then it should be bought. There are brands such as Versace selling watches that are not even …show more content…
Though popular brands have an audience that they are trying to capture and an image that they’re trying to uphold, generic brands is basically a cheaper replica of whatever you could have bought for 100 but instead for only 20 dollars. I’ve met someone who even told me that they’d never shop at Ross and that they’ll only shop at the stores in the malls. It might not make much sense but everyone has their own preferences and what a person may think should not be used to beat someone down because they’re preferences are not the same. If you want to by a sweater with holes for 2000 dollars go ahead but, if you want to be efficient just buy a sweater from Walmart and cut in some holes of your own. The stigma of wearing popular brands over generic brands of clothing will always be something that’s compared and contrast but overall, when being done, it should never be an attempt to judge
Since the 1970’s Urban Outfitters INC. has produced a wide selection of clothing brands for the younger generation. Urban Outfitters INC. includes Free People, BHLDN, Anthropologie, Terrain and Urban Outfitters. The beginning of Urban Outfitters INC. started out in Philadelphia for college students, their fun loving affordable clothing appealed to students who were living under a college budget. It’s known for its “hipster” and “free thinking” clothing that would appeal to the younger generation. However in present day it seems as if the original purpose of Urban Outfitters INC. has been lost. The prices of clothing at Urban Outfitters and at their sister stores has increased drastically to where college students can barely afford it. Throughout the recent years Urban Outfitters INC. has found itself in multiple issues that effects the sales of their stores. For instance being reprimanded for their designs, being sued for stolen designs and having a president who supports anti-gay polictians. Considering all the negative aspects to Urban Outfitters and the loss of their traditional purpose Americans should not support Urban Outfitters Inc.
People require brands to experience the feeling of being special. People spend their money to have something from famous brands, like a bag from Coach or Louis Vuitton which they think they need, yet all that is just
Respondent Abercrombie & Fitch Stores, Inc., operates several lines of clothing stores, each with its own “style.” Consistent with the image Abercrombie seeks to project for each store, the company imposes
These individuals come from educated and sophisticated backgrounds and socioeconomically fall within the middle to upper class. This target customer won’t buy new clothing based on the fact that it might be worn out or too old, they buy habitually in order to keep up with the latest trending styles and innovations that money can buy. “Other than their poise and perfect coifs, you can identify members of this gym robot army by their brand of clothing. You’ve seen them at your gym, at the Whole Foods and in line for green juices; they’re the Lululemon ladies and they’re fancy as fuck.” (Blisstree) This consumer segment is also very brand and status orientated, and therefore views and wears Lululemon as a status symbol of high end and high quality, athletic
Up until the age of thirteen, shopping always been torture. Shopping was so bad that I would never buy anything for myself. When I would wear anything other than athletic shorts and a t-shirt, I would have to raid my older sisters’ wardrobe- who just happened to be my size. After losing about twenty pounds in eighth grade, I started to love shopping- much to my parents’ dismay. While trying to find my own personal style, I began to shop at stores similar to Banana Republic and Gap. It soon occurred to me that, although they bear some minor similarities, the difference between Banana Republic and Gap are pronounced.
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
One would not be able to maintain her identity without Gucci handbags, or perfume made by Chanel, or an iPhone protected with a case embedded with rhinestones. Others cannot get enough of purchasing goods that represent their wealth and status, such as expensive jewelry, cars, or houses. In the end, this grants more power and control to the market, different brands, and the corporations behind these material goods due to people’s desire and dependence of different material
In society today, the clothing that someone wears is basically a billboard for his or her personal, or family's financial situation. For children in public schools, fitting in with the popular, or most fashionable people is probably the most important thing to them. When children are preoccupied wi...
This is the case with Gap. Most people consider Gap to be a prestigious store so they will wear personal branding clothes from the Gap. This is evident because the top three selling articles of clothes from Gap are personal branding clothes. Some reasons for this are because personal branding clothes provide free advertising. These types of clothes are in style today. At the Gap this is especially true. It is important to keep on selling these type of clothes because most people (especially teenagers) feel that if a product is marketed well, there is a better chance they will buy it.
When comparing prices, consumers can find the exact same style Nike boot in Adidas and pay a lower price. Essentially what the consumer is paying extra for is the Nike brand. Looking back at my journal you can see I wore the Adidas boots one time, then went out and bought Nike boots. “Brand loyalty is based on an emotional connection toward the brand and a conscious commitment to find this brand each time the consumer purchases from this category.” 112 Brand Promotion I could have worn the Adidas boots for free but I spent the time and money to go purchase the Nike brand. “brand loyalty and advertising work together to create another important economic effect related to pricing flexibility and profits. When consumers are brand loyal, they are generally less sensitive to price increases for the brand.” 45 Advertising and Integrated Brand Promotion Being able to raise prices but still keep the consumer market is very valuable. This is one of the main reasons brands strive to have brand loyal
It’s no secret that some women believe fashion portrays who they are. Therefore follow every season’s new trend. This leads to spending money that they don’t have. Waller Lea, a journalist, suggest that “for some communities, purchasing knockoffs or generic products are frowned upon, forcing minorities to spend more money. Now businesses and companies are targeting minorities, causing more debt problems.” Addicted to retail or brainwashed? Opponents claim that fashion is simply a creative way to express themselves. There are others ways to express ourselves that are no based on our appearance. Through drawing, painting or through our thoughts and ideas. What happens when someone can’t afford expensive clothing or doesn’t have access to fashionable clothes? They are singled out and excluded from society for being different.
It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Clothing is something that defines a person, and allows society to have an outlook on an individual’s lifestyle and beliefs. Unlike criticizing other material things like a car, a home or even something as simple as a television set, criticism of clothing is very personal. This suggests that there is a high correlation between clothing and personal identity and values. (Breward, pg.1) Clothing in a sense has the ability to communicate thought. However, similarly to art interpretations, this does not mean that any two people will perceive these visual aesthetics similarly.
One of the characteristics that is lost fist through the process of westernization of a culture is traditional clothing. Clothing in India, with the exception of traditional vestments such as the Dhoti, Kurta, and Indian Sari, has never been about the aesthetically pleasing look of clothes. Up until the modern era Indians have had clothes recycled from older more worn clothes. This clothe recycling process is known as the “Indian shoddy industry (where clothing is completely destroyed in order to permit the reclamation of its constituent fibres)”(Norris). A now more modernized and westernized India has seen a growth in western name brand clothing such as Levi’s Strauss & Co. Jeans, and other brand name clothing that are favored by adolescents of western society, and have gained increasing popularity amongst Indian adolescents as well. Western clothing has become so popular in India that its own government now considers it a part of traditional Indian clothing. This is a clear example of India 's loss of culture as foreign brands are becoming more prevalent within the Indian mainstream. Not only has western clothing such as jeans and t-shirts been accepted into the Indian mainstream, but