What Is Social Identity Gratification?

For a number of youths today, the first thing when they wake up in the morning or the last thing before sleeping is to check the new information via their social networking sites (SNS) like Facebook, Onstagram and Google plus. They like to review what is posted by their friends. Today, using online social networking becomes an essential and indispensable part of our daily life. By the content on those websites, an individual could review the photos, blogs and status on of his friends(Hong & Shao,2012). It is tempting to claim that spending time on social network sites could consolidate and promote friendships significantly among us because we can keep connect easily through those sites. We have no evidence to deny the fact that the technology

In general, SNS is used by young people for peer communication (Barker,2012). Review the friend list of one’s Facebook or Instagram, most of his friends are his peer with close age and background. To explain it, the term social identity gratification is introduced by Barker (2012) to describe those behaviors in terms of sociology. People within their generation will do something unique to be distributed from their fathers and grandfathers. It could be weird for that a young individual dose not have a Facebook account in America and is highly likely to be regardeded as an oddball by today’s young generation. For senior generation, they spend much less time on SNS because it is not their way to amuse and peer communicate. They might prefer to use traditional ways for long distance communication like email, telephone and even letters. In terms of gender, women’s continued intention to use SNS can be affected more by the number of peer connection online. But it does not work for men. Another fact is that people usually do not realize their purpose. If we force a young college student to stop browse SNS on cellphone, he will feel inexorably uncomfortable, which might be slight or strong. But the point is that he cannot explain why. The difficulty is similar to ask someone to describe the taste of salt. We all know “salty” is a terrible