Value Added to Cadbury

Value Added to Cadbury

Cadbury has value added to its products in many different ways, for

example the different sized chocolate bars that can be purchased by

the customers, there’s lunch sized dairy milk bars for children to eat

with their packed lunch at school, and there’s also different

flavoured chocolate (mint dairy milk and orange dairy milk). This all

adds value to Cadburys product because it ensures that Cadbury stays

competitive amongst its rivals. By producing unique chocolate products

and producing new chocolate products for customers, it helps Cadbury

to have an edge over its competitors.

Cadbury also has to offer the price of their products at a competitive

price as this adds value to the product as well, if the product it

priced to high then customers will choose to purchase products from

Cadburys competitors, and this means that Cadbury is loosing customers

as well as profit. However if Cadbury price their products to low then

customers will purchase the product but Cadbury will not be making any

profits and therefore may be unable to produce more new products for

the customers.

Advertising also adds value to Cadbury; this is because advertising

helps to make Cadbury’s products well known to its potential customers

and regular customers. Cadbury sponsors the UK television soap

“Coronation Street” which is viewed by quite a lot of people and a

popular television programme.

The packing of the product also adds value to the product, this is

because chocolate is mainly popular amongst children and they only

choose to have/eat something that is eye catching and not dull.

Cadburys packaging for their products are highly recognisable by all

their customers and some of the chocolate products such as the “wild”

and “frog” chocolate bar have a cartoon character and a puzzle on the

packaging made by Cadburys on the packaging this is appealing to

children and also has value added to it by the way that children can