Trader Joe's Case

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How does Trader Joe’s take advantage of industry opportunities and counter threats? The relationship between Trader Joe’s and its vendors is a major industry advantage as they are maintained secretly so competitor’s and even their customers don’t know where their private label products are sourced. Trader Joe’s seized this opportunity to operate secretly maintain a dynamic product mix that resemble like a treasure hunt thus putting their supermarket chain into it’s own niche market in their competitive environment. As a result, Trader Joe’s cater towards sophisticated, educated consumers that support the distinction of products offered and are open to the concept of trying new, interesting products that stray away from trends. There’s also

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