United Airlines Incident Response Paper

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To begin with, the crisis was initiated with the forced removal of a “Vietnamese-American doctor… named David Dao, [who] had refused to give up his seat for United employees when Flight 3411 was overbooked. Four Chicago Department of Aviation security officers rip the passenger out of his seat, bloodying him in the process” (Czarnecki, 2017). After being filmed by other passengers and posted to the web, the video went viral within days. Immediately, although causing the situation to escalate, CEO Oscar Munoz responded on social media with a poorly framed message:
“This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers. Our team is moving with a sense of urgency to work with the authorities …show more content…

We are also reaching out to this passenger to talk directly to him and further address and resolve this situation. – Oscar Munoz, CEO, United Airlines” (United, 2017; Czarnecki, 2017).
Henceforth this message elicited responses from law makers and people around the world. Members of the United States Senate: Committee on commerce, science, and transportation sent a letter of inquiry to both the Chicago department of aviation and United Airlines, Inc. requesting for a full accounting of this incident as well as responding to a number of questions (Thune, Nelson, Blunt, & Cantwell, 2017). Specifically the letter stated, “The last thing a paying airline passenger should expect is a physical altercation with law enforcement personnel after boarding, especially one that could likely have been avoided,” (Thune et al., 2017; Creswell & Maheshwari, 2017). Eventually, the committee received responses from both entities on April 26, 2017. The response included the answers

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