Unit 2 Case Study Health And Social Care

378 Words1 Page

2- The optimal target consumers, as stated in the case, are “(1) end-consumers (patients) and (2) healthcare providers who would prescribe the medication” (HBR). Based on the case, Printup’s initial and acceptable approach is “to analyze psychographic segmentation of overweight individuals” (HBR). In using this area of segmentation, she is focusing deeper on the underlying issue of why people are in need/want for a solution. This allows a better approach to take in marketing and appealing to the overweight-affected group. Interestingly enough, the impact of overweight on the female gender and the findings on the classification of the five presented profiles coincides with understanding behavior through Maslow’s Hierarchy of Needs, as discussed

More about Unit 2 Case Study Health And Social Care

Open Document