The Uses And Gratification Theory Of The Internet

The definition of a user is “an individual who can access the Internet, via computer or mobile device, from the home where the individual lives.” The definition of the Internet is “A worldwide computer network that can be accessed via a computer, mobile telephone, PDA, games machine, digital TV” (Internetlivestats.com, 2017).

The leading contemporary benefit of the internet rising is the increase of the information sharing. The amount and the velocity of the information became more significant and faster accordingly (Internetlivestats.com, 2017). The innovation of technology is the pillar of the quick and massive sharing of information. According to Moore’s Law, computers, smartphones, tablets, and smartwatches became cheaper because of the evolution of microprocessor

Another factor that leads to the internet booming is the enjoyment of the user. Several studies explored the uses and gratifications theory to understand why people use the Internet and the social media (Whiting Anita,,,,,na vale k allous). The fundamental premise of the uses and gratifications theory is that individuals seek out media (tv, internet, newspapers) that fulfill several needs (social interaction, information seeking, entertainment, relaxation, etc.) and leads to supreme gratification.

The Internet users might have a profile (sex, age, education level, etc) to receive the most appropriate information according to their needs. The contemporary benefit of technology innovation is that automatically the “sender” has the chance to deliver the more appropriate message according to the needs of the user (Burns. 2016). Social media (Facebook, Instagram, Twitter, Linkedin, etc.) gain ground on a daily basis, and stakeholders have particular benefits by using them (Internetlivestats.com, 2017). To interpret the definition of social media, it is mandatory to understand the structure of the Social media. As (Kay peters 2013)