The United States Of Walmart Rhetorical Analysis

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Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene …show more content…

The purpose of the article is specifically to inform the audience on how Wal-Mart operates and why they are so important in a time of terrorism. Dicker does a good job when he dissects all of the different ways Wal-Mart is wronging it’s employees, the media, and the government. Throughout the entirety of the article, Dicker conveys his purpose and relates it to his thesis by going in depth and using his logos to back it up. Continually, the ethos Dicker has from his position as a writer for various publications allows his audience to consider his argument seriously. The targeted audience for this article is the general public. Dicker carefully presented his ideas in the article, allowing for the reader to become interested in the topic and to want to continue learning of all the wrongs this company has done them over the years. His ideas are strong, being that the concepts of the article directly affect those in the audience. Presenting this information in a short article most likely presented a challenge to Dicker, however he presented it in a mature fashion and a forceful tone to make sure the audience grasps it. Logos is an area in which Dicker excelled at in this article, as the statistics back up a majority of his points against Wal-Mart. The tone of this article is a casual and peppy one, as …show more content…

Development of the article was an important aspect for Dicker. The way in which the thesis is united with the purpose and audience of the article was developed throughout his writing process. The thesis of the article was found within the introduction of Dicker’s article, “The Wall Street Journal has provided some of the most rigorous Wal-Mart coverage, on everything from the company’s healthcare plan to the growing power of its Washington lobby” (789). Dicker’s thesis shows that he will be discussing the various Wal-Mart coverage in the media, and various issues regarding healthcare and its influence on the government. His thesis is effective due to its outline of the article. Continually, his thesis brings the article together, uniting all of his points into one sentence. The organization and structure of the article is developed in a strategic and effective manner as well. Dicker begins the article by grabbing the audience’s attention, and he makes sure he does not lose it when he writes about the way Wal-Mart is taking over mainstream media. Dicker continues off of this point by discussing the way in which Wal-Mart operates, which is described as below average for the employees, while also developing a sense of Pathos. Continually, Dicker mentions how the leaders of the corporation

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