Specifically, this paper addresses three management interventions that the NFL needs to undertake in order to enter the global market and change from being known only as only a North American league. The three interventions are: (1) create a shared vision; (2) establish a sense of urgency; and three (3) communicate a new image, the shared vision, and the intent to enter new markets. If the NFL is successful in implementing these changes, then it will have positioned itself to be a contender in the worldwide football sporting industry.
A Shared Vision
The NFL has already determined that it needs to Globalize. Now that it knows the direction the organization needs to go, it must communicate the reasons for this move. Jick and Peiperl (2011) said
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Often, this is contrary to the American mindset. American companies are often dependent and because of the interdependence that develops from Globalization, they often shy away from it. Is this part of the NFL’s conviction? If it is not and they truly want to become a relevant multinational Company, they will need to seek that interdependence. Part of interdependence is in gaining the ability to recruit players from other countries. A vast majority of NFL players are American-born. The organization lacks the true diversity that comes from being able to recruit from different countries and must think beyond the boundaries of the United States (Dwyer, 2003, p.148). What would baseball be like if it did not recruit players from the Dominican Republic? By not expanding in the global market, the NFL has limited itself to a handful of countries and people who have heard of it: Greater name recognition offers the reward of being able to choose better players. Better players open the doors to better competition. With better competition come greater revenue for the league and a greater game for the …show more content…
It had a significant income, a large fan base, and a relatively solid economy. The NFL refuses to pursue it as a market even for preseason games. With this philosophy, the NFL may be great at its home game but will never score in the away game of a successful multinational company (Polson and Whitside, 2014, p.667). The NFL must be willing to become a transformational leader to gain a multinational exposure and to reap the benefits of a global market. The only way this will happen is if the NFL creates a shared vision for each stakeholder group. It appears that the NFL wants to globalize (personal vision) yet certain stakeholders are uncertain. This uncertainty can be eliminated through buy-in. The NFL must paint a picture that is so compelling that others will adopt the idea to go international as if it were their own. Each stakeholder group must seek the good of the entire organization and not just its own sake. Paul, to the church in Philippi, speaks of being humble and thinking others more than ourselves, stating, “Let nothing be done through selfish ambition or conceit, but in lowliness of mind let each esteem others better than himself. Let each of you look out not only for his own interests but also for the interests of others (Philippians 2:3-4, NKJV). Maybe this thought process is one of the biggest drawbacks to expanding that the NFL has faced; its lack of leadership among the various stakeholders. Possibly, to
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