The Most Effective Form of Media Advertising

The Most Effective Form of Media Advertising

Media comes in many different forms. We use media in our every day

lives, from watching the news on television, to listening to adverts

on the radio. There are many forms of media such as, television,

radio, newspapers, the internet and billboards. Media is every where

in our daily lives. Media can be very influential.

Adverts are designed by companies to try to get us to buy their

products. Companies spend lots of money, to try to get us the viewer

and the user to buy their products. The purpose of adverts is for

companies to show the public their products.

Adverts have many ways to persuade us even though we don’t know it is

happening. There are also hidden persuaders for example using a

celebrity, will make the viewer think that the celebrity has used the

product. Other hidden persuaders include diagetic sound, and opinions.

But there are some basic persuasive techniques for example the layout

and the use of sound and narration. They use these techniques just to

get the viewers attention.

Television adverts appear on many channels especially ITV, Channel 4,

Sky and cable, this is because they rely on adverts to get their

money. But the BBC does not have adverts as they get their money from

the license fee. The advantages of advertising on television are that

you are able to have audio, visual and special effects. But there are

also some disadvantages about advertising on television, for example

people tend to leave the room when the adverts appear, and also you

only have limited time.

The television advert that I have chosen to study is ‘L’Oreal

anti-breakage’. I have chosen it because it has got some good

persuasive techniques. The narrative of the advert is as follows,

there is a narrative voice over and Claudia Shiffer telling you about

the product. There is also music, which is only there to make sure the

advert is not silent. The story that is being told is that the woman’s