The Internet Revolution At The Turn Of The 20th Century

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In the past decade or so, the Internet revolution has itself undergone a subtle revolution as Internet users have migrated from the exclusive use of PCs and laptop computers to access the Internet towards a proliferation of mobile and handheld devices include android smart phones and Apple iphones, blackberries, and tablets. According to Cooperstein (2013), this transformation is not insignificant; instead, it marks a crucial historical turning point as significant as the introduction of the manufacturing revolution at the turn of the 20th century (p. 6). While this technological evolution impacts the ways in which individuals acquire information, it has an equally important impact on business, advertisement, and marketing (Bianco, 2010). The …show more content…

However, it has an equally important impact upon business technological infrastructure. By the early 1990s, typewriters had given way to word processors and computers. In the current business environment, however, PCs and laptops are giving way to an influx of smaller and more flexible devices (Cooperstein, 2013). The onset of cloud computing, in particular, represents an important shift in business infrastructure away from older and more cumbersome computer networks and towards a nearly total wireless framework (Sohn et al., 2010). Cloud computing offers specific advantages for businesses in that they are cheaper, reliable, and efficient in handling large amounts of data (Varia et al., 2014). Cloud computing can also help businesses compete in a rapidly changing environment impacted by sudden technological shifts and advancements. Varia et al. (2014) write: “The speed of change in markets creates significant pressure on the enterprise IT infrastructure to adapt and deliver. Cloud computing provides fresh solutions to address these changes” (p. 3). And so, the choices companies make regarding their technological and IT infrastructure can impact their performance and bottom line and even their ability to optimally serve their customer base (Davies, …show more content…

It will begin by discussing the company’s history and background; it will then examine how essential changes in the company’s status and corporate identity have also triggered changes in the devices it relies upon in its professional and corporate environments. Finally, it will synthesize findings in the earlier two sections and will provide a prospective analysis of how the company might approach the issue of device-use in the future. Throughout this analysis, this paper will contend that changes in device-use among Amazon employees and executives mirrors the company’s innovations in the ways that it allows customers to shop, browse and purchase

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