The Implications Of Virtual Reality In The Music Industry

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Virtual Reality (“VR”) is the expression used to describe “a three-dimensional, computer generated environment which can be explored and interacted with by a person” (Virtual Reality Society, 2017). That person is immersed within a virtual Brittany Cotter 161379 Page 9 of 22 environment “and whilst there, is able to manipulate objects or perform a series of actions” (Virtual Reality Society, 2017). “It’s a powerful sensation to watch something in 360 degrees, far more so than to watch it on a flat, framed screen” (Smith, 2017), says Dylan South, the creative director at VR Playhouse. South’s firm have worked with several artists including R&B singer, Dawn Richard, on creating 360-degree VR videos. “You’re more present and so things are more heightened”, thus making it “emotionally intense” (Smith, 2017).
Whilst the technology is still very fresh and “affordable VR headsets have only recently come on to the market – experimentation is rife in the music industry” (Smith, 2017). Zach Fuller, a paid content analyst at MIDiA Research (UK media and technology firm), says that …show more content…

2017, however, seems to be the year where “music is finally catching up” (Harding, 2016). According to Harding, “2D music videos have become stale”, however, 360-degree video and virtual reality would help people to “re-engage with the medium” (Harding, 2016). This is supported by research conducted that suggests “people are far more likely to re-watch 360 video than flat video, because each viewing provides the potential for a new experience” (Harding, 2016). If this is true, it would be a “complete departure from the MTV model” (Harding, 2016) where they regulated what you watched and when you watched it. This new age of music videos would allow audiences to completely customise their own experience; something increasingly sought after and expected in todays digital

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