1. The release of 2015's Star Wars: The Force Awakens was the focus of a Toys R Us ad that focused on the relationship between a father and daughter, and the Star Wars films. The father, who is a major fan of the films, tries to persuade his daughter into loving the film series as much as he does. Through her infant-hood and childhood she seems to dislike the film series, until one night when she seemed to want to watch the film. When her father noticed this, he invited her to join him, but she turned him down as if she was never interested in the first place. The next day, the father and daughter visit Toys R Us. The father excitedly went towards the Star Wars section of the store, as opposed to his daughter who walks ahead, seemingly unimpressed. …show more content…
He looks around for her, and he finds her in the next aisle, holding a red light saber—the same kind of light saber that Darth Vader uses in the films. The father stands, almost with tears in his eyes, watching his daughter with the light saber. Making a reference to the film, the father recites the line "I am your father", and the daughter smirks. This shows that she had liked the films all along, but that she preferred the dark side to the light, as opposed to her father. For this commercial, the product was the whole line of new Star Wars toys that were introduced due to the film. What made the ad memorable for me was the relationship between a child and their parent. I am very close to the both of my parents, but this ad highlighted the bond I share with my father, because he introduced me to the films that I enjoy the most today, which are superhero films, along with the Star Wars movies. The audience that the ad could be advertising to is families since people of all ages enjoy the Star Wars movies. As much as I would like a light saber of my own, I did not buy any of the toys from Toys R Us, but I did go see the film in theaters with my …show more content…
The target audience for our ad was anyone from ages 18 to 54, as well as any gender and race. This ad would run in InStyle Magazine, Grazia, Lucky, Marie Claire, Nylon, PAPER, Allure, Cosmopolitan, Elle, Vogue, People, Us-weekly, Seventeen, Teen Vogue and W magazine. We would also have a commercial to run on networks like E!, ABC, NBC, Oxygen, BET, Centric, MTV, VH1, Freefrom, The CW, Bravo, HGTV, Lifetime, LMN, Fox, OWN, WE Tv, HSN, QVC, and Teennick. An example of a few shows that would run the ad during their commercial break would be Fashion Police, Pretty Little Liars, Empire, E! News, and America's Next Top Model. The typeface and images would say to the consumer that the product is clean and simple, much like the makeup mask and the process of applying it. The weasel words used in our project were flawless, revolutionary, and extraordinary. For our advertisement we utilized many different ethnicities as we have more than one spokesperson—there was a model, Rihanna, Angela Basset, Lucy Liu, Cierra Ramirez, and Margot Robbie. Our goal was to cover as many people as we could no matter the gender or the race of the consumer. As opposed to other makeup products on the market, we aim to target all
How could 10 guards keep 50 prisoners under control? In the movie, “Cool Hand Luke”, guards used a variety of methods to control the prison inmates. They use three methods to discipline the inmate’s such as:“the box, leg-chains, and hard work.”
Why do so many companies use interesting ideas and hot women in their ads? Commercials use strategies that make people watch the show or movie or buy the product. For example, the new Spike and SPCA commercials are effective in making their viewers watch Spike and donate money.
Nicole Hendricks USP 107 Final IDs Professor James Ingram. “Empire Strikes Back” Mayors Source: Lecture 18 Meaning: An “Empire Strikes Back” mayor refers to the white republican mayor that often times comes into office following a minority mayor. In cases such as the “Empire Strikes Back” mayor, the minority mayor has failed to hold forth to the issues that he intended to solve upon being elected. The minority mayor was elected in order to improve racial tensions. Yet, the minority mayor must somewhat “dilute” his stance in order to appeal to multiple ethnicities, rather than just his.
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
The family vacation is an American tradition. Thinking and planning for this adventure captures the imaginations of thousands of families each year. While parents and children may disagree over what constitutes the ideal vacation, there is no question about there being a family vacation. Savvy entrepreneurs are aware of this fact and spend millions of dollars in advertisements to capitalize on the money families spend for family vacations. Most advertisers craftily market to children, believing that children, through coercion (whining), can get their parents to buy what they want (see advertised on television). The Walt Disney World advertisement, however, takes a different approach by marketing to the entire family. The Disney advertisement is extremely effective, appealing to both the parents’ and children’s sense of wonder and excitement, while also making an emotional appeal to the parents’ sense of value.
In conclusion, the power of advertising today what's become very effective through TV, and unfortunately children are mainly victims of these previous techniques. As Ellen Goodman explains in “Family Counterculture”, the parents have to fight the cultural imposition that affect the integrity of children. They slowly raise consumerist children that won't have the same perks of those who weren't raised with today’s ads. For these reasons, it is important to notice this ads that slow the kids’ critical thinking should be fought, even though it is the challenge of 21st century
ship it is clear which ship they are on, this is because of the robots
The product being advertised is Neutrogena’s facial Oil-Free Acne Wash that acts as a facial cleanser and is now scented like a pink grapefruit. The biggest feature being promoted in the ad is that this wash smells great compared to competing acne washes while delivering the same high-quality acne medicine. The intended target demographic for this ad would be teenage girls between the ages of 13 and 25. Estimating an income range for the intend target audience is difficult considering how age This is based on the Neutrogena ad’s emphasis on an acne wash that smells great, in addition to the fact that the wash is pink.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
I know it can be hard but try to remember when we were kids how much we all loved to wake up early on Saturday morning, sneak to the T.V., and watch our favorite cartoons. We loved to do this not only so that we could see our favorite characters go through troublesome dilemmas each episode, but also that we could see what was new on the market and try to convince our parents to spare a few dollars and buy it. This tactic has been used from years upon years and will likely continue occurring for the simple reason that it works. Businessmen in the marketing know that kids will see the latest and greatest thing and insist to their parent that they must have it. And with a little persistence and maybe a temper tantrum or two, they usually get it. Sometime commercials will appeal to not only the child, but also to parents because they can see the new toys that they are able to buy for their kids. Because there is always a constant demand for new toys, there will always be a entrepreneur trying to make money by creating a product, and market it in the way of commercialization. It is a never ending cycle which will always occur as long as there is T.V. because it is how they make their money.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
It has a huge impact on popular culture that people feel obligated to go see the films. Star Wars movies are shown and promoted nearly worldwide. In addition, Star Wars is one of the first films to have the most successful merchandise franchise. “These movies began building buzz long before they opened and commanded coverage in magazines and the emerging genre of infotainment television” (Bordwell and Thompson 683), basically Star Wars is a mega picture. It is everywhere and all over people’s faces, for example Episode VII has been promoted in the past year all over the world. The movie tickets in many theaters have sold out because people feel obligated to see it. On the other hand, films in the 1890’s did not have the type of promotion Star Wars has received, but a lot of people went to see the short silent films. Due to a few reasons: for entertainment, escape reality, popular culture, and going out to the movie theater to watch a film was a social norm at the time. When it came to merchandise, Disney was doing it for years, but merchandise did not make a huge impact until Star Wars. As a result, Star Wars changed and inspired new promotion and money-making strategies for all the Hollywood
The advertisement is for the car finder of Hyundai Genesis for the American Market in 2016. The advertisement opens with a boy pressing the bell of a teenage daughter 's home to want to have a date with her. Suddenly, the girl 's father appears from the back of door with a sly grin and asks boy "Do you want to take my new car ?" The boy ignorantly takes the key and innocently thanks to girls ' father. After these two teenagers leaving, the scene features the Car finder on the i-watch of girl 's father. Next, the scene shifts to a cinema, where the two teenagers embrace each other and the daughter 's father sitting behind them. However, the boy sheepishly retracts his hand after finding daughter 's father staring at him and making aloud voice by soaking cock. Later, the boy wins the game in the amusement park and the daug...
The first two advertisements I came across while skimming a Cosmopolitan were two different makeup companies, advertising to two different population groups. The first ad from Maybelline initially stood out to me for the bold text, “Subtle doesn’t cut it, vivid matters to me.” This is a very strong statement, telling girls that standing out in the crowd is ideal, that blending into the masses is less than optimal. Other text like “make it happen”, is very strong and determined, fitting along with this theme. The woman on the cover is very beautiful, but also blatantly airbrushed to perfection. The advertisement
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.