The Effects of Changing Technology on Shopping Trends and Social Behavior of Customers
1.1 Application Area
Retail
1.2 PESTLE Perspective
Social
1.3 Research Topic Question
How has technology changed and affected shopping trends and the social
behaviour of customers?
2.0 Preface/Abstract
The purpose of this report is to analysis the PESTLE analysis; this
report will contain one context of an Application Area, and then
choose a research question based on both. In this case am talking
about the social aspect and the retailing area. I will also being
looking at how IT technology has changed shopping trends and how its
affects the social behavior of customers.
I will also be talking about several issues that answer my research
question, mainly talking about the social perception of things. As
that is my main area of interest. I will cover such issues as credit/
debit, on-line shopping, bar code scanners, customer shopping trends,
and many more issues that are related to IT technology and retailing
and social factors.
2.1 Introduction
Aim of this project is to construct an individual report, relating IT
impacts to customers and then relating it to their behavior and how
technology has affected their behavior, looking mainly at the negative
aspects of their life. Having the latest technology innovations has
improved the image of many large and small organizations and in some
aspects the living standards of some people too.
After the construction of this report, I expect the readers to obtain
a clear view of how IT impacts are linked to customer shopping and how
that affects their social behavior as well.
3.0 The ICT industry
The ICT industry has grown very fast, over the years, these days
everything is being done on the commuters, and not manually anymore.
The ICT industry is a permanent state of evolution; it’s always
continuously changing. The product cycles seems to be getting shorter
and shorter. Customers are demanding faster response times for
delivery and repairs, and there is a consistent requirement for a
In the article “High-Tech Tools Help Stores—and Shoppers” by Karla Givens, the central idea that Givens wants her readers to understand in this article is that cell-phone tracking has made it so stores know what’s trending; what to display to attract customers.
In 1789, 90% of the people in America worked on farms-the rest worked in the cities and its factories. By the time the Civil War took place, most of these people went to the city. In present times, only 5% of the American population work on farms. As you can see, times have changed and lifestyles now differ from the past because of the marvelous Industrial Revolution.
Cellphones, television, and computers are just three of the most popular ways that we communicate in today. They have made a substantial impact on the United States simply by being readily available and easy to use. People are often discussing how technology has impacted us. Many believe that technology is actually hindering society rather than helping it. Then there are those who doubt technology has made our social interactions better. Certainly, this is true; without the advances in technology, our level of social interaction in education, businesses, and relationships would diminish.
Advancements in technology have been a leading contributor in shaping the world to what it is today, enabling us with many new techniques at which we can communicate. These technological improvements such as cell phones, tablets, laptops, and social networking sites have come to life at our fingertips, enriching communities with new advances and new approaches for communication. Technological improvements have demolished the barrier among us, allowing us to communicate with anyone in the world more directly and quickly. Technology is rapidly augmenting unity amidst communities, ultimately making people aware of events occurring around them. These communities consist of people who care about each other’s well-being, and these individuals lend a helping hand when others are in need. Technology has benefited communities, prompting them to expand beyond their boundaries and convey a new, prominent meaning beyond the general definition.
Ten years ago, the Internet as we know it hit screens. It was 1995 when Explorer and Netscape emerged as the leading browsers for Internet users. Of course, a lot has changed since the days when it took several minutes to load one Web page. Today, URLs are as common as phone numbers for most businesses.
In our culture, technology serves as an instrumental aspect of our lives. Regardless of where you turn, you are constantly surrounded by technology. Whether it is our cellphones that spend their entire lives within an arm’s reach of us, our computers, or the newest wave of technology that is moving us towards tablets, much of our life is lived in front of screens. With these advancements comes the notion that there is an application that can solve every life problem we may have. Thanks to technological advancements like text messaging or social media networks, there are plenty of ways a relationship can be sustained for a significant period without personal contact. Unfortunately, most people have a misconstrued belief that these resources are a great substitute for personal time in relationships that have periods of long distance separation. Scientists and relationship experts debate the usefulness of technology in relationships and many do not share the above mentioned belief. They debate if technology helps sustain relationship or helps ruin relationships. Just as social media can be a great way of keeping up with others while they are away, it can also be used to spy on others and assume an intimate connection between anyone who posts on your significant other’s wall often.
As we look around whether it be on the busy and congested streets of Los Angeles or the streets of a small town with very little movement, you see people with their heads down. Its not that their looking at the ground but on cell phones. In this technologically advanced society people converse with their fingers rather then opening their mouth, tapping away to the flow of their thoughts. This is modern society as we see it today. Technological innovations have made it possible to communicate or just plainly research for information from small to large projects one might have in the comfort of ones own home or office. All this is possible through social networking, texting, email, internet and instant messaging. The greatest part of all is face to face interactions aren’t necessary, voice based communication has almost seized to exist, so less time is wasted . Even thought Technology has made it possible to stay in touch with loved one and friends on the other side of the spectrum. One might think that no negative effects could come of this as its all positive and good for humanity as a whole. But their has been a growing concern that as people continue to spend extended amount of hours in the digital world, theirs been a decline in social skills among them.
In today’s world, a Smartphone has become essential part of daily life. There was a time when transactions happened through barter system. Thereafter was the emergence of notes and coins. And presently, the world is moving towards the “Digital Wallet”. Due to technology, mobile users can use their Smartphone to make money transactions or payments by using applications installed in their phone. Digital wallet system is an essential part of electronic commerce. E-commerce provides the capability of trading on the internet. A digital wallet is a virtual service used as a substitute for physical cash. The present study tries to study the various factors that can affect a consumer’s
Business today is inextricably intertwined with technology, from the smallest home office, to a multinational corporation with multiple monolithic legacy application. It is impossible to be in business today without confronting the issues of technology. The way we do business today is different than 30 years ago. Technology has evolved around the areas of telecommunication, travel, stock market, shipping even around our daily lives. E-commerce a system by which people can buy, sell and deal without even seeing the person on the other side has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking. The Internet, a boon to all business, is playing a part of a catalyst; it links millions of customers to its suppliers and vice versa due to this, manufactures are able to cut the role of middlemen and are able to deal with the customers, giving them the ability for direct input from the customers about their choices and views of their product. The busi...
The opinions of many people vary on technology and the effects it has on today’s society. Some say that it’s more beneficial than anything, others completely disagree, and some have mixed emotions. Would you rather read out of a book, or play online learning games with a possible risk of eye problems? It’s about taking matters into your own hands. 71% of people believe technology has improved their lives. 76% of people completely disagree by saying that technology creates a lazy society and that is distracting and corrupting. Daily life with technology is also another huge issue in society. According to a survey taken in January 2013, people feel their work productivity has dropped 8% in the last year. They also felt that their relationships with their family at home dropped 4% in the past year. The opinions vary, but they are needed to show how technology is affecting different people.
Technology is changing how we think and act at younger ages. The term “technology” doesn’t only mean manufacturing processes and equipment necessary for production, it also defines a social space and could be a social problem which makes a real impact on social reality. Different types of social software affect a variety of aspects and have both positive and negative impacts. It's important to be aware of how a digitally-driven life is changing our education, sense of self, relationships, social interaction, consumerism, and ways of doing business around the world.
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.
It’s getting to the point where people are relying more and more on technology as a way to communicate with their friends and family. Employees fail to provide quality customer service and are unable to complete their daily assignments (Laroya). This has a negative impact on the overall economy. This lack of productivity has forced businesses to change the way they operate. People are being replaced with machines because of their lackadaisical approach to personal interaction and communications (Nilles).
Technology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. "I fear the day that technology will surpass our human interaction."1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone knows how to use a computer, connect to the Internet, or use a smartphone. This is demonstrated by the way the Internet is used daily by millions of people to communicate, to sell, advertise, retrieve, and share information. Thanks to the Internet, information from anywhere in the world is at our fingertips. As a result, the advancement of technology has changed our life in many ways including; sharing of information, communication, business, education, social interaction, simplifying everyday tasks, replacing basic skills and jobs.
As the author of the article concedes, the online shopping has flourished in the past years. Many customer have seen the advantages of e-commerce in the ways of time and money saving. Whit a simple click on the keyboard the goods are uploaded in a virtual cart and from there are delivered to the customer address. Also, the online stores have the opportunity to create a customer database and a customer profile. The customers receive periodic reminders of the new offers and sales via email or mobile phone messages. In the meantime, many classic stores have struggled to maintain the business keep up. According to the article, the brick and mortar stores will implement new features that conduct customers to an easy and pleasant shopping. For instance, the retailers will use the customer mobile phone as a concierge application. The customer will be informed about latest products and their availability. Furthermore, the customer will have the possibility to track needed items inside the store with the help of store mapping and products locations. If the customer will change the shopping list, the app will provide the route to the new item. Also, when a customer will passing a store the app will remind the last customer visit into the store and