Coca-Cola’s “America the Beautiful” commercial premiered February 2, 2014, during halftime of the NFL Super Bowl for a total of 60 seconds. It depicts shots of American people in all parts of the country doing ordinary things such as riding horses, dancing, and surfing. Katherine Bates’ song, “America the Beautiful”, is sung in the background in nine different languages: English, Spanish, Tagalog, Mandarin, Hindi, Hebrew, Keres, French and Arabic (Younge). Coke’s “America the Beautiful” commercial uses each of Aristotle’s appeals to project their product into the living rooms of everyday Americans. Promptly after this commercial aired, many Americans took to social media to voice their opinions about the message Coke had sent to the more than 110 million people tuning in to watch the big game (Stampler). Many of these people took a very conservative approach to the commercial, claiming that Americans need to speak …show more content…
The writers of the commercial must have known the controversy they would cause. To alleviate this, they used the song “America the Beautiful” as an appeal for ethos. To trust a company so deeply rooted in American society, they must play an anthem that suggests credibility toward their message. They used shots of the American landscape and typical Americans to appeal to the emotions of the viewers. By showing all kinds of ethnicities and backgrounds, the commercial appealed not more than just the white, middle class, protestant audience. They appealed to the struggle that average people have everyday and somehow found beauty in it. In the commercial, there is a shot of a child diving into a pool and scooping up Coke bottle caps from the bottom. This appeals to people who have memories of doing that same act in their own childhood. A private memory of a simple game was projected on screen. The imagery of the Coke logo became more than a soda brand, but a sense of
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Along with capital letters flowing throughout the passage, we notice some strong choices in diction. When adding “GOD BLESS AMERICA.” the viewers have something they can fully relate to in the ad. They connect with the ad now because they are able to understand that it is not a foreign country problem. This is a right here in our country, our cities, and our neighborhoods problem.
E Pluribus Unum was originally intended to be both a representation of the union of the thirteen colonies and an expression of the United States as a country formed by immigrants of many different backgrounds. Today, just the literal size of America would suggest the existence of a largely varied social atmosphere, even before one considers its influx of immigration from countries all over the world. In a way E Pluribus Unum-"out of many, one-is a contradiction. Many different cultures are represented within American citizenry and within the country's physical borders, and they remain distinctive. The outmoded idea of America as the "melting pot" has been replaced precisely because people are not going to disregard their first cultural traditions to adopt "American" ones. Rather, their differences tend to perpetuate separatist notions and delineate cultural groups as clearly as borders delineate the end of one country from the beginning of another.
The poem America by Claude McKay is on its surface a poem combining what America should be and what this country stands for, with what it actually is, and the attitude it projects amongst the people. Mckay uses the form of poetry to express how he, as a Jamaican immigrant, feels about America. He characterizes the bittersweet relationship between striving for the American dream, and being denied that dream due to racism. While the America we are meant to see is a beautiful land of opportunity, McKay see’s as an ugly, flawed, system that crushes the hopes and dreams of the African-American people.
Hughes’s poem, “Let America be America Again” conveys a forward-looking, emboldened tone. The speaker acknowledges the suffering of all of the different people, from the “poor white” (Hughes 19) to the “red man” (Hughes 20) to the “Negro” (Hughes 32). The speaker attempts to name all who have suffered in America, but continues to dream that
As people immigrated to the United States, legally and illegally, particularly Hispanic workers, they began to look for jobs to provide for their families. They took jobs that Americans did not want: they accepted the low-paying, physically-demanding, and temporal agriculture jobs. Since many did not speak English and were uneducated, some even illiterate, they were easy targets for farm owners to exploit. Immigrant workers were often not paid, had low wages, and because of such conditions, some even died. In addition, they also lived and worked in appalling conditions, some workplaces did not even have suitab...
“Give me your tired, your poor, your huddled masses yearning to breathe free, The wretched refuse of your teeming shore, Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!” (Lazarus). Lady liberty stands towering and majestic with an inscription of Emma Lazarus’ poem, The New Colossus. The “huddled masses yearning to breathe” refers to the dark slums and ghettos that were once found in Europe, and beckons those people to America where they may breathe and be free. Lady Liberty cries out to the homeless and those who couldn’t afford first class and endured a rough journey to America (tempest-tost). The light is always on to welcome refugees day or night as Lady Liberty lifts her lamp beside the golden door. America has been built upon immigration and open arms since July 4, 1776. English should not be declared the official language of the United States in order to let diversity and the Right of Individualism flourish along with the continuation of America’s core ideas of encompassing multilingualism.
Some may say, I'm proud to be an american, but what does "being american" really mean? One might judge that by the color of your skin or by where your parents may be from. However, both Okita's poem,"In Response to Executive Order 9066", and Cisnero's short story, "Mericans", show how cultural heritage and physical appearance do not determine what it means to "be an american".
Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the
The United States was established by immigrants and is still dependent among them; the unfairness towards immigrants is not what the United States was established for— “promote the general Welfare, and secure the Blessings of Liberty” is what is stated in the constitution— the government is disregarding a central contribution to the economy, rather than accommodating their needs. Since the early years of America, the country has been known as the “land of opportunity”, with the promise of jobs, land and freedom from persecution. In the nineteenth century the English boarded the Mayflower destined to a country where an individual could commence a new life with an equal chance of success or failure, no matter what country he or she came from (Ewig, 2012). The nineteenth century immigrant view of the United States has not changed much in twenty first century; America is still seen as “the land of opportunity”, however entering the country and becoming a citizen has amount to be more difficult now; laws and bills have been enacted to regul...
...overlooked in many faces of an English-only speaking government. These people represent a majority of America' poor, homeless, or struggling. It is increasingly difficult for these people to make it in a country that doesn't even recognize their language.
Often depicted as a melting pot, America is always being put on a pedestal by the rest of the world due to the large amounts of successful immigrants in the United States. Millions of people have packed their bags and moved to America in hopes of achieving their dreams. While some succeed, others fail and are let down by the dim reality that not everyone can achieve their goals. This essay will compare the poems, “Let America Be America Again” by Langston Hughes and “The New Colossus” by Emma Lazarus to exhibit my perspective on both works. Both poems portray people’s hopes that America will be great, however, due to the different eras and the authors’ backgrounds, the poems have different meanings. Lazarus’ poem was written in the early stages of America, as it describes her cheerful
It is quite ironic that these "nativists" came to America for the same reasons as the immigrants who came in the time period of 1880-1925; however, they do not accept the immigrants who came in that period, just as they had once wanted to be accepted. Emma Lazarus’ "The New Colossus", which is on the Statue of Liberty, reads "Give me you tired, your poor, Your huddled mass yearning to breathe free," but in fact, many Americans, nativists, did not want these poor, huddled mass at all.
“The Daily Show with Jon Stewart” aired a segment on the controversy behind the Coca-Cola half time commercial during the Super Bowl. The commercial featured “America the Beautiful” sung in different languages by people from different nationalities. Americans on their social media websites, such as Twitter, went into an uproar. Many Americans tweeted things similar to, “What an f***ing terrible commercial. The majority of it was not even in English and was sung by a bunch of foreigners. Just more multicultural, politically correct, liberal s**t” (CBS Atlanta). On the “Daily Show with Jon Stewart”, Stewart highlights the controversy of this commercial on Twitter. Stewart jokes about how ironic the backlash this comm...