There are four major external factors that are influencing Tesla and the way it does business. The social force of the market environment is the demographic characteristics of the population of potential consumers and its values (Crane et al.,pg.81,2014). The rise of environmental concerns and the price of gasoline have motivated some consumers to seek alternatives to gasoline powered vehicles. The economic factors such as income, expenditures and resources affects the number of electric vehicles that are wanted.The level of consumer income, categorized as gross,disposable and discretionary, will dictate the quantity of high-end vehicles will be purchased. Technological invention or innovation from applied science and engineering research As well, the delivery of the Model S compared to the Model 3 has improved with the Model S having a bigger Cargo capacity and more seating available than the previous sedan. Model S has also won Car of the Year in 2013, and was reported that they met the expectations of the consumer reports’ test scale and beyond. The safety of the Tesla’s vehicles have also been reported to be one of the best, if not the best in America. Thus, consumers should not worried about the complications of EVs and the potential hazards it poses to drivers. Tesla, is a company that goes above and beyond to satisfy consumers’ needs while providing sustainability in the environment which is a reason why all of their vehicles would not compromise on the quality of the products used in building the car for the sake of making Consumers still seems to be skeptical in the idea of purchasing an EV especially when the brand, Tesla, is still relatively new and the lack stores for consumers to evaluate the vehicles personally. Also, Model S, is rather expensive, costing about $100,000 compared to other electric vehicles such as Chevrolet’s Chevy Bolt. As we move into the world of technology and software, digital security poses a threat on vehicles like Tesla’s since the ability for hackers’ to obtain data from users will become relatively easy if Tesla does not consider implementing better security features to its
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
The 2006 documentary about Who Killed the Electric Car shows the determination of several California citizens whose willpower was to keep the electric car alive and running. The first existence of the electric car under General Motors (GM) dates back to 1996 when they launched the EV1 electric vehicle. And although several consumers took to this new form of transportation, a car that was powered by an electric motor in place of the basic gasoline engine, GM decided to take back its newest technology and removed all existing EV1’s from off of the streets. With several upset consumers who were concerned as to both what GM and the government were up to and how they could get their cars back. Overall, the fact behind why the electric car became such a superior commodity and then vanished was the question being asked. The electric vehicle was destroyed during 2004 and 2005 because a car of this statue was far ahead of its time and greater parts of consumers were not about “going green.” Today the electric car has begun to revive itself because of the existence of global warming, and the efficiency of the electric car is rising. In other words, the electric car has been brought back to life, and many automobile manufacturers are gaining interest.
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
Nissan was the first company to introduce a 100 percent electric car that produces zero emission and they had great hopes for this vehicle (“Nissan Product Information”). According to Michael Strong, the company believed that this car would be the future of transportation and that it would soon be responsible for 10 percent of all new vehicle sales. However, after 3 years on the market, Nissan’s CEO Ghosn admitted that the Nissan Leaf is only accountable for 4...
A Tesla automobile features so many innovative designs. Automobiles are 100% electric, they include wireless updates, auto pilot, massive batteries, chargers, and the design. The Model 3 features a price point that is very similar to a gas-powered car in the modern century. The back seats are ultra-modern that can accommodate baby seats and the back seats can be folded down to produce more trunk space just like cars today.
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
Apart from Musk’s concise vision statement Tesla has a truly inspiring mission statement, “At the core, Tesla Motors believes that electric cars should not be perceived as a sacrificial mode of transportation. Tesla Motors has brought the best of both the automotive and technological worlds together by permanently etching the image of electric cars being a step backwards in performance, efficiency, and design” (Tesla Motors,
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
There are several great traits about Tesla vehicles. The model S, which is Tesla’s first sedan, is Consumer Report’s “top pick” in the survey. Not only were they top pick in the sedan class vehicles, but they were also the overall top pick among consumers. This means that in a survey it ranked higher than GM, Ford, Toyota, Honda, and many others. (LeBeau, Phillip) This is quite the accomplishment. One of the reasons for its highest picks is the car high safety ratings. The NHTSA or National Highway Traffic Safety Administration awarded the Tesla Model S a five star safety rating in every category and subcategory. They would’ve rated it even higher if they could; sadly, the NHTSA’s scoring system only goes up to five. There is another chance for the Model S to score higher. The VSS or the Vehicle Safety Score, which is the safety score given back to the manufactures gave the Model S a 5.4. This score is higher than any class of vehicle on the road ways to date and has the lowest risk of any injury front, side, rear, and rollover included. (LeBeau) This car is so incredibly safe that there are reports of the test equipment breaking before the car itself does. Tesla also has a quite controversial method for selling ...
Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
Tesla Motors Inc. is an American public company which is known worldwide for its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology.
Imagine that you’re driving on an open highway in the middle of summer. All you see in front of you is asphalt for miles and miles. The windows are down and your favorite song comes on the radio. You’re behind the wheel of a Tesla Model S, the newest electric car that can go from zero to sixty miles per hour in 2.4 seconds. This will soon be the future of all motor vehicles. Electric cars are beginning to have colossal impacts on our society because of their energy efficiency, performance benefits, and the fact that they are less harmful to the environment. In the near future, electric cars will dominate the road and eventually the planet’s overall need for oil will decrease immensely.
Tesla has managed to build a notable brand name for itself not in the electric car market, but in the overall automotive industry. Its brand performance offers a robust, reliable and unique image that gives customers the satisfaction that electric cars can be stylish, reliable, hassle-free and much less bulky than internal combustion engine vehicles.
There is no doubt that electric cars are the most appealing from of transportation in the world. They provide two of the most important key points of good transportation: reliable and efficient. They are reliable due to their simplicity of their power trains and the advancement of technology they have. They are efficient because they don't use any gasoline and because their motors can pass the zero-emission standard. Even though they may seem like a boring form of transportation, they offer good features that help keep the Earth's air clean and they help reduce pollution.