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Analysis and reflection on swot analysis
Analysis and reflection on swot analysis
Analysis and reflection on swot analysis
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In December of 2010, the world’s first, entirely electric vehicle was introduced to the car industry and Nissan was responsible for launching this innovative car known as the Nissan Leaf (“Nissan Product Information”). According to business reporter Michael Strong, Nissan Motor Company’s CEO Carlos Ghosn previously set a goal of selling 1.5 million electric vehicles by the year 2016. However, in 2013, Ghosn announced that it is very likely that Nissan will not reach this goal. He believes this may be achieved four or five years later than expected. Ghosn and Nissan Motor Corporation have evaluated the weaknesses of the Nissan Leaf and have discovered the contributing factors in the surprisingly low sales (Strong). In this commentary, it will become evident if Nissan has made effective improvements to pick up sales of this innovative vehicle that could result in the future of cars all around the world. The reasons for their underperformance will be evaluated and their ability to make the necessary changes to improve sales will be evaluated. A SWOT analysis has been set up to analyze the Nissan Leaf, its strengths, weaknesses, opportunities, and threats. This will show if Nissan has made the necessary changes to better their sales of the Nissan Leaf.
Findings and Analysis
Nissan was the first company to introduce a 100 percent electric car that produces zero emission and they had great hopes for this vehicle (“Nissan Product Information”). According to Michael Strong, the company believed that this car would be the future of transportation and that it would soon be responsible for 10 percent of all new vehicle sales. However, after 3 years on the market, Nissan’s CEO Ghosn admitted that the Nissan Leaf is only accountable for 4...
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...egic alliances with automakers in Japan and in the United States to help fund these charging stations. With a further development of infrastructure, the Nissan Leaf and other electric vehicles will become the future of transportation. Although sales are not what Nissan had expected, with a few changes, Nissan could meet those objectives in the near future. Nissan has very effectively acknowledged the weaknesses and potential threats facing the Nissan Leaf and made valuable changes that will benefit their company in the long run. They have also effectively recognized the strengths and opportunities of the Nissan Leaf available and have taken a competitive advantage over their rising competitors. Nissan has adequately applied a number of changes that will ultimately result in an increase in sales of electric vehicles all over the world, especially the Nissan Leaf.
Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
The 2006 documentary about Who Killed the Electric Car shows the determination of several California citizens whose willpower was to keep the electric car alive and running. The first existence of the electric car under General Motors (GM) dates back to 1996 when they launched the EV1 electric vehicle. And although several consumers took to this new form of transportation, a car that was powered by an electric motor in place of the basic gasoline engine, GM decided to take back its newest technology and removed all existing EV1’s from off of the streets. With several upset consumers who were concerned as to both what GM and the government were up to and how they could get their cars back. Overall, the fact behind why the electric car became such a superior commodity and then vanished was the question being asked. The electric vehicle was destroyed during 2004 and 2005 because a car of this statue was far ahead of its time and greater parts of consumers were not about “going green.” Today the electric car has begun to revive itself because of the existence of global warming, and the efficiency of the electric car is rising. In other words, the electric car has been brought back to life, and many automobile manufacturers are gaining interest.
It appeared on the moon, the three lunar rovers electric vehicles left behind by Apollo astronauts. This electric vehicle bought up a vision to the big three car companies. The electric vehicle 1 created by automaker General Motors in 1996, but it didn’t work out because of the car so expensive and low mileages. By the twenty-first century, Toyota released their new model-Prius in 1997. Toyota prius is a hybrid electric car power by a small engine and an electric battery. As science and technology develop, the motor company of Tesla introduced the new model of model s in 2010. According to Thomas Riggs (2016), the author of Electric Car, “The all-electric luxury sports car runs entirely on a battery-powered electric drive system, can last up to 200 miles (322 kilometers) on one charge, and can go from 0 to 60 miles per hour (0 to 97 kilometers per hour) in 3.7 seconds.” (p.153). This successful electric car built by Tesla has proved that a new age of electric car is coming.
In the film, “Who Killed the Electric Car”, by Chris Paine, it gives a closer look into the making and destruction of the electric cars. California has the worst air quality in the United States, so In 1990 California Air Research Board passed the Zero Emissions Vehicle Mandate. The mandate meant that every big automobile company in California had to sell electric cars to continue selling their gasoline powered vehicles. General Motors offered the EV1, the first electric car in the modern era. The film explores the possible reason as to why the EV1 and many other similar models were erased from the automotive industry. Many felt as if auto companies did not promote the vehicle enough, auto companies reported that the electric cars did not
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
...t of the electric car for the economic and practical benefits that would reinvigorate the country and make life easier for everyone. Upon revisiting the original question to this essay, the electric car is a worthy solution to our energy crisis and proves to be an economically responsible car. Its long-term cost savings outweighs easily improved flaws. However, in order to better understand the work done by scientists, research must be done specifically on the predecessors to the electric car and determine how those have stood the test of time. This will be done in order to help predict how the electric car will survive in the world. The future may always have a hint of uncertainty, but if scientists, governments, and drivers implement the new car with care, the goal of a smooth transition from fossil fuels to renewable energy sources can finally be achieved.
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
Ford Motor Company's Global Electrification Strategy. Business Economics, 46(3), 167-170. doi:10.1057/be.2011.10. Knox, J. (2011). The 'Standard' of the 'Standard'.
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
The substantial increase in the demand for EV’s came just in time as we are slowly but surely running out of oil. Some estimate that by the year 2040, 35 percent of all vehicles will be electric (Sullins, 2017). An article from the U.S. Department of Energy stated that “Electric vehicles hold a lot of potential for helping the U.S. create a more sustainable future. If the U.S. transitioned all the light-duty vehicles to hybrids or plug-in electric vehicles, we could reduce our dependence on foreign oil by 30-60 percent, while lowering the carbon pollution from the transportation sector by as much as 20 percent (energy.gov, 2014). It’s obvious that gas-powered vehicles have harmed our planet with their emissions. Although EV’s cannot reverse that damage that has been done, they can eliminate, or at least slow down, the inevitable demise that our planet is headed towards. Along with the beneficial environmental factors that correspond with electric cars, there are also beneficial financial factors. The average American spends about $2,000 on gas annually. In the future, charging stations will charge roughly $12.00 for a full charge, which is about 300 miles. This means that the average American will save about $1,400 per year on these specific car
In this case study I will be discussing advantages and disadvantages of electric cars. Electric cars are cars that are powered by electricity. Electric vehicles are an important part of cutting emissions and reducing global warming. The battery of an electric car stores electrical energy. The electric motor is coupled to the wheels through gears; it converts 59-60% of electrical energy into the wheels. The battery runs the motor which allows the car to move. Electric cars are necessary as they will save money, because electricity is cheaper than gas. Also electric vehicles will help reduce global warming and pollution. However, some people say that electric cars still have environmental costs. The electricity used to recharge EV batteries has to come from somewhere in the world, and now, most electricity is generated by burning fossil fuels. Although electric vehicles are classified as green cars, purists will not appreciate the toxicity of the batteries.
Environmentally Friendly Electric vehicles are today’s zero-emission vehicles. They have no tailpipes and emit no pollutants. Instead of gasoline from oil refineries, electric vehicles get their “fuel” from electric power stations. Although power plants using fossil fuels do have emissions, power plant emissions generated for electric vehicle use are typically much lower than emissions from the comparable use of gasoline-powered cars. For power plants using renewable energy sources like wind, solar and hydropower, no air pollution is created.
...ion free. While the technology does exist, the complete implement of zero emission transportation has to be pushed. Ones concern for their role in changing the planet must expand beyond their individual realm of influence. The education and structure of developing countries will play a key role in determining transportations future. As humans progress the flow of outdated technology sifts down through the various economies, to some the idea of transportation through the internal combustion engine is still a novel idea. For the future of transportation to remain as useful and dependable as it is today, a conscious effort must be made to correct climate change while influencing those whose are still captivated by technology and unaware of its catastrophic effects to take a new approach and enable the entire population of the world to commute with sustainable energy.
Tesla is highly recognized for its excellent lead in the enhancement of a sustainable future. In summary, there is a need for protecting the environment to become cleaner, greener and sustainable one. With the number of vehicles that operate globally on petroleum and diesel, the environment will be wasted and totally degraded in a short time. It is important to apply such new technologies for the better of the future. Tesla been a pioneer in this industry has brought about changes that can be applied to change the world. For this reason, as many companies as possible should embrace the strategy of Tesla in the development of a sustainable future.