Swot Analysis Of Vegemite

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Recommended: Business performance with social media

Customer centricity
Considering where Vegemite is in the Product Life Cycle, it is obviously a mature and established brand. With such an established brand, it is a constant process of revitalization to ensure it stays relevant in the contemporary market place, and “iSnack 2.0” is one of the outcomes.
The new type of Vegemite is also to turn around the company, refocusing the organization toward customer-centric strategy. An organization can be truly customer centricity only when it is as part of a knowledge management system (understanding the customer), as part of the development of strategic competence as a learning organization (building a customer-centric culture), and as a foundation for corporate strategy development and execution (serving the customer). Kraft, however, is lack some of essential components to become the one. Following is an analysis of Kraft’s customer centricity based on case’s information Understanding the customer - MODERATE …show more content…

The study found out new insights that Vegemite users are very active online, and many have unusual ways to use Vegemite. These vital insights helped the marketing team to come up with campaign “How do you love your Vegemite?,” which was an exponential success. The company has achieved the goal of understanding its customer, finding customer needs then use the new knowledge to design innovative initiatives. However, the company should consider combining social media market research with traditional one because not everything is fully expressed on the

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