Introduction
Eden Park is a French menswear brand, founded by Franck Mesnel when he was 20 the brand find its influence in the rugby jersey and in the blend between sport and formal clothes.
The brand entered the Middle Eastern market few years ago and opened shops in Dubai mall, Abu Dhabi, Kuwait and now Bahrain. With its presence in three countries of the GCC region the brands is officially established in the region and need to increase their presence in the media, not only in print media but also on online media.
The brand offers good quality products but compared to their competition Eden Park is weak when it comes to online and new media. Their sales forecast is good and the last year’s number were also very good; however a comprehensive Public Relations
Campaign Goals
Target Audience
PR activities
The strategy begins with the selection of social networks that correspond to the activity of the company or brand . Twitter does not allow the same practices as Facebook for example, and vice versa. What utility for a BtoB company whose offer is based on cloud computing to join Pinterest , for example? No , this is obvious.
Management of social networks, also known as community management , takes time and consistency . Because it is not enough to register on a social network and put share buttons on their website to say " this is good, you are on the social networks! " . It must then animate his page , publish regularly recruit a community, interact with it and it takes time and especially attendance.
So before joining social networks, each responsible for communication or marketing should ask some key questions:
• What is the type of my business? B to C ? BtoB ? E -commerce?
• What is my target? Prospects ? My clients?...
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...gh added value such as white papers, studies, guides, business cases, etc. . Combined with a web marketing strategy through downloading via a landing page against surrender coordinate the dissemination of premium content can be optimized with social networks.
The secrets of success
Once the definition of all these fields is stopped, it remains for you to implement . But do not think the work is finished , it is only the beginning. To be effective, a content strategy to social networks must continue over time. Here are our tips :
• Select and prioritize the most relevant to your business social networks ( 2-3 max. Per person in charge of management)
• Prepare an editorial schedule one month in advance ( and hold !)
• Keep content in reserve for periods busiest
• Spend at least 1 hour per day on social networks
• And finally keep pace!
Communication strategy
Thorpe Park is one of the popular theme parks in the UK. It has been transformed from a flood land to a leisure attraction in past 70-80 years. It has been ranked amongst the top 20 theme parks in Europe. The main aim for Thorpe park is to become world leader and providing best of entertainment and high quality of health and safety standards (Total Thorpe park, 2016).
They expanded their new plant in emerging market, especially in Latin America region. It is close to the United States to export from the Latin America region to support the production distribution into the United States. Furthermore, the emerging market may not have strong brand awareness in that country. They should invest the advertising in the emerging market to expand the company’s awareness. For example, they can use the celebrity endorsement by using famous soccer player in the Latin America, where the soccer is famous in the
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Today’s leader must learn to manage and use social networks as a communication tool with customers and suppliers, and convey the importance of these new technologies to their partners, and to promote innovation processes within the company, which in times of globalization is essential, due to the large number of companies that are on the market. This requires organizations to always be at the forefront, offering the latest in products and services.
“A study of the top 100 corporations of Fortune Global 500 companies by Burson-Marsteller, a global public relations firm, revealed that 65 percent are building relationships with stakehodlers on Twitter, 54 percent manage Facebook fan pages, 50 percent use YouTube channels, and 33 percent maintain corporate blogs” (Guffey & Lowey, 2015). It isn’t the customer that needs to learn new ways of communicating but the business. When a customer feels important and interaction is occurring, it will help the business. When the business knows how and when to use social media, and how to reach the target market, they will gain opportunities they never knew existed. Lastly, when the business uses social media to promote their specials, everyone wins. The customers win because they are getting a good deal, they are shopping with their favorite stores and they can share the posting with others. The business wins because it is free marketing and they will earn higher profits when they are reaching millions of customers. Social media is one of the newest and greatest form of communicating
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth...
Second, with the development of the network, social networking sites are very convenient to access, which is an important reason for their popularity. The number of Internet users has increased with improved Internet technology, which is beneficial for promotin...
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Recently there was a very big revolution in the field of modern technology, It has become popular everywhere. Social websites nowadays became a new trends for all people in the world, they affect our lives wildly. daily People depend on these sites strongly for different purposes. Lately we became dependent on Facebook and twitter completely and other sites.
test whatever it's a bad effect or not. So when it used on humans, we
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social networking now encompasses all four of these revolutionary ideas into one entity. With the ever-increasing growth of technology, we will continue to see pivotal changes in societal interaction and communication as a result. Works Cited Kazeniac, Andy (2009) Social Networks: Facebook Takes Over Top Spot, Twitter Climbs. Retrieved from http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/. Facebook Statistics – Facebook Press Room (2010).
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).