Essay About Social Media Marketing

Chapter 1 Introduction

1.1 Background

Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.

Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.

As in Indonesia, this social media marketing phenomenon has been growing rapidly in these past few years. Social networks are an indelible element of the online world in Indonesia and a reflection of the social nature of the country’s culture. With cheap smart phones and affordable internet, it is becoming easier to access Internet. Therefore, social media marketing has also become popular among Indonesian companies.

1.2 Literature Review

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...o market their business on social media. But why social media marketing is popular in Indonesia and what factors lead to its popularity?

(3) Social media marketing maximization by companies.

Although many companies have entered social media marketing, they still have to keep customers to stay loyal to them. With many competitors, how companies can keep their customers close to them through social media and stay on track promoting their business?

(4) Case study about Indonesian social media channel called Kaskus.

How Indonesian people use Kaskus for marketing? Besides social networking sites that have been already famous worldwide, such as Facebook and Twitter, Indonesia also has its own social networking site called Kaskus. What are the advantages of this website compared to Facebook or Twitter and how Indonesian people use social media marketing on this website?